research Company Roland Berger predicts, for example, that by 2020 the network discounters say they developed more slowly than in the recent past. Accelerate the development of convenience stores and supermarkets in the proximity. Under the first of these names hides a shops from the brand, the main products, located close to the places where we live or work, – such as, for example, Brass. Under the other, not too large supermarkets with a broader proposal from the convenience, but also beautifully located, such as, for example, a grocery Store, Mall, or Dino.
- we Expect that the convenience segment will be the fastest growing sector (12.5 per cent. średniorocznie), right in front of the stage of the shopping proximity (8.2 per cent. średniorocznie) and dyskontami (reduction in the rate of growth from 14.1%. in 2010-2015 to 6.6 percent.) the report says about Roland Berger.
Read more: a New idea of Tesco moving to Poland. Buy off the shelf directly to the grid.
More money we make. Work 500 plus
There are several reasons why the trade market of food industry in Poland is developing dynamically, and for whom Dino opens up so many new stores.
- State program of 500+ falling unemployment rate and a permanent increase in the minimum wage, support individual consumption in Poland. This is especially true in small communities where shops Dino. The company notes that the growing number of customers spend more on purchases in our stores, says Simon Piduch, Chairman of the Board Dino Poland.
according to Him, also this year the macroeconomic environment development will be useful to retailers. Will also help resurgent inflation. We expect to maintain the positive macroeconomic trends in 2017. Rising inflation, increase in minimum wages from January of the current year, and continuation of the program 500+ must have a positive impact on the market of retail trade in food products, he predicts.
interestingly, the management Board, Dino Poland, combines also the increase in the number of its stores and sell the development of small towns, supported by EU funds.
Read more: End to paper bills from the stores? In the near future will go to Your cage.
Changes life style. The pole looks for comfort
But more money in the portfolios is not explained until the end of the evolution of our buying habits. Also changing the style of our life.
We have little time, we live faster and faster, arrives a single household and growing professional activity of women.
- Fast mode of life associated with a longer operation time is an important factor determining their purchasing habits. Our customers want to buy products in close, convenient locations, even a few times a week, says Simon Piduch.
at the same time – that draws attention – a growing the consciousness of competition and purchases, which further affects a large interest fresh products and local, postrzeganymi as healthier.
is a Relatively small area segment of the shopping proximity – in comparison to the major supermarkets – in addition, facilitates easy and fast purchasing. Supermarkets, proximity, adapting to a new model of the family, also attracted a wide range of finished products or partially prepared, adds Simon Piduch.
Price still matters,
With all this does not, however, so that the price to have ceased to be important. Networks such as Dino, or grocery Store, they should also be involved in attractive prices.
- Due to the scale of activity that reached a network of Dino, we can also offer our clients attractive prices, competitive with the largest network of discount, says Simon Piduch.
Text taken from the blog “Subjectively about the stock market and the economy.”
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