This is an unofficial information that we were able to confirm a number of sources. According to them, Ladybird leads piloting solutions in which the customer orders products over the internet, and then receive them in your store. Tests are to be held, inter alia, at Tri-City.
Officially, the network does not exclude the possibility that e-commerce market will come. We test different tools to increase sales in our stores and to strengthen further our relationships with clients – says Alfred Kubczak, Director. Corporate Jeronimo Martins Polish , the owner of the network Ladybug. Possible entry date ladybug on Internet trading market does not show. We want to grow based on the sale of fresh produce. And those customers will touch all the time, check their quality before buying. For now, this is a major obstacle for us before the debut of the network – evaluates a representative of the JMP. Unofficially, however, that the company is looking for a solution that will eliminate this problem.
Experts believe that the Ladybug may not disregard the changing situation on the market. The ability to shopping online with delivery of products at home or receiving a personal offer, among others, already Tesco, Alma Market, Peter and Paul, Auchan and E. Leclerc . It seems that selling products on the internet is beginning to be an important part of their business, as it continues to expand the scope of supply.
For example, Tesco in the past month has provided the ability to make e-shopping inhabitants of Silesia, including Tychy, Bytom, Myslowice, Siemianowice, Jaworzna, Auschwitz, Piekar Silesian and several other smaller cities. Currently, the network carries Internet sales now in 24 locations in the country. In the majority of these clients receive products ordered online at customer service points. In two cases, POK and are located in the store parking lot and pick products takes place without leaving customers with cars – says Michal Sikora from the Polish branch of Tesco.
His Internet shoulder develops Alma. Alma24 store revenues are increasing, and in some smaller towns, such as Green Mountain and Tarnow, are up to twice higher than in the comparable period last year – says Alexander Budzińska of Alma.
According to experts this trend will have to be the Ladybug. The development of the branch network has fixed boundaries. Especially since most attractive locations for new stores is already taken. To further increase sales, retailers are forced to diversify sales channels – says Charles Stec Polish Trade and Distribution Organization , uniting the largest retail chains operating in Poland. In his view, e-commerce is also one of the most effective ways to reach younger customers who currently spend most of their time in front of a computer, tablet or smartphone.
Now the value of e-commerce in our country is 26 billion zł. This data for the previous year. It is estimated that this year this figure will rise to 30 billion zł. Meanwhile, the same Ladybugs turnover exceeded 30 billion zł per year. Migration of her clients to the Internet could thus become an additional stimulus to the development of e-commerce in Poland.
In recent JMP already accustomed to experiment with new technologies. In the past year has enabled its customers to make payments using applications on mobile phones. A few months ago, has equipped all the discounters in the terminals to accept payment cards. Then the representatives of the JMP very long time did not want to betray the deadline for implementation of new forms of payments.
OPINION
expect an extension of online shoppers
Piotr Jarosz, editor of the site SKlepy24.pl
Ladybug is the largest player in the Polish market, not only in terms of number of stores, but also turnover. Therefore, the input of the network to the Internet can cause a real revolution. Maybe because enliven e-commerce, which is to attract customers to the network, who until now shopping on the internet interested in little or not at all.
Ladybug has a well-known brand, inspiring confidence among buyers. Offers to mainly packed products, such as ham in packages. Customers making purchases on the web Biedronka, so will not have to worry about their freshness.
On the other hand, the range of this store is quite stripped down compared to other supermarkets and hypermarkets operating online. The question of whether the internet Ladybug offer something more. Speak in its favor as low prices, so there is no concern that the online store will kanibalizował its stationary facility. However, it may jeopardize the sale of other players already operating in this market. Especially those whose internet is responsible for a significant portion of revenues from its trading operations. In networks such giants as Tesco and Auchan, where the line has a single-digit share in turnover, decrease in sales in this channel as much as 25 percent. can be quickly odrobiony by supporting the sale of additional shares in stationary stores.
The value of food sales will increase fivefold over the Internet
Two years ago, the value of sales of food products by Internet was valued at 200 million zł. Today, this amount is estimated at 400 million zł. As dynamically growing number of stores with foodstuffs in the network. Currently, sales of such products on the internet 350 specialized branches. That’s about 150 more than it was in 2012.
According to the latest report “Polish e-commerce market” developed by Internet Standard category of food has been 5 percent. stake in e-commerce. In subsequent years, its position will be strengthened. The food industry is the fastest growing sector of online commerce. While all online sales are growing at 20 per cent. per year, the demand for food is offered via e-delicatessen increased by 30-35 per cent. per year. According to forecasts, in the next 3-4 years the value of online sales of food in Poland will reach 2 billion zł. Also increase the number of stores, although not as much as will be the case with rotation. According to experts, it is to be expected consolidation in the e-delicatessen.
force it will be entering the following well-known brands in the distribution channel and the strengthening of the already operating in the global Internet players such as Tesco, Auchan and E. Leclerc. Their appearance a few years ago caused a small revolution indeed in this market. This is for their case there was a revival in the market of e-purchasing food that lasts to this day. With the advent of new competition known food commodity prices have fallen offered online, which become comparable to those in traditional stores, they also became cheaper home delivery. This convinced to buy food new customers, especially since most of the e-delicatessen uelastyczniła also supply hours.
Now the industry has to deal with the last problem, which significantly inhibits the growth of online sales of food. About 50 per cent. Internet users are still afraid he would get stale products. For the same number of barriers is that they can not see and touch the product. Maintaining the quality of supply is not able to change it.
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