The results of studies on the Polish regular readership not optimistic – in a year on average, the average Pole is reading a book. This gray end of the European rate. It is much better to have the case ,, if we restrict the study to only those who declare themselves to be reading regularly. Within a year, “swallow” because they average 11 books in the traditional, or printed form. More preferably, the fall of e-books readers who read a year approx. 30 items. This explains the rapid development of electronic book market in our country.
E-book is nothing but a complete edition of the book (along with graphic covers), which is saved in a digital file (extension .epub, .mobi and .pdf), which allows you to read it on a device that allows to run any of the following file types – smartphone or using a special reader e-paper technology (eg. Amazon Kindle).
The popularity of e-books is growing all the time and it is estimated that the value of Polish market for electronic books this year will reach 60 million zł. Successive publishers decide to introduce to its offer new items at the same time in print, as well as in the form of an e-book. The development of the book market in this field can provide a number. Martyn Bednarczyk, coordinator. Marketing e-bookstore Virtualo, indicates that during the year the number of e-books available for sale on the site increased by 3 thousand. position to 40 thousand. titles.
A large contribution in popularizing among Polish readers of electronic books is in their competitive price and news and promotions organized by e-bookstores. The average price of a title is 21,90 zł.
Bednarczyk Martyn points out that the prices could be even lower, but is impeded by VAT. Value added tax for printed books is 5 per cent., While e-books by Polish legislator are treated like other commodities, which means that they are covered by 23 percent. VAT.
Another pressing problem is piracy, because e-books easily available in file-sharing networks on the Internet. E-bookstores apply numerous security books, so that they are able to reach out to people disseminating illegal files, but the pirates are usually one step ahead of legal solutions, which are made in order to fight them. Library Data Analyses indicate that the losses due to illegal publishers distribute two years ago amounted to 250 million zł. One limitation in the development of the e-books are also still high prices of readers that are slowly falling, but still oscillate between 300-500 zł.
Among the readers of electronic books is dominated by men. Women are still considered to be the advocates of printed items. This is due to a greater interest in new technologies among men, but experts suggest that these differences will soon fade. Furthermore, data suggest that 67 per cent. E-book readers are people aged 25-45 years. The most common species is selected prose crime (18 percent.), Of which the most popular in recent times was the trilogy “Entanglement”, “grain of truth” and “Anger” Zygmunt Miłoszewski.
Dominik Balawender
Inwestycje.pl
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