Lidl has announced the completion today (February 8) shares are “Smart and cheap”, under which buyers can return the goods to its own brands, Lidl, if these are not spełniłyby their expectations. “The reason for this decision are the cases of the usage shares contrary to its purpose,” the network wrote in a statement.
Lidl ensures that all customers who made purchases before the end date of the campaign can still use powers that gave them the promotion.
an Unusual event
assuming the action “Smart and cheap” was to encourage customers to use products of its own brands Lidl. However, very quickly it became clear that the great mass of consumers used it to border the absurd. The network needs to deal with returns, which is even a few hundred dollars.
pretty shocking case of abuse of the rules of the promotion, customers who were too “smart” – wrote, in particular, the service wrocławskie Culinary Journey:
People make buying for 1000 rubles, wypakowują goods in the house, and on the second day you come into the store with separator wypchanym empty boxes.
Some don’t wait all day, only make purchases after 500-700 rubles, wypakowują all in the car in the Parking lot and in an hour returned pay package. A lot of people doing it several times a day.
Friend told me that in the evenings they just don’t have enough money at the box office, because there are so many transaction phrases
Spożywka, razors, pads, everything. Shelves actually recorded
social networks quickly emerged as an eloquent pictures.
Why consumers pay empty packages of products, considering that the aim of the action was to return money for a product that did not meet their expectations? Clients are referred to for the entry in the action rules, which reads as follows:
Customers can achieve a return of the product brand Lidl. acquired in the period from 27 October until 30 November. 5. For the returned product brand Lidl, the Client receives a refund of paid price. 6. At return of product brand Lidl, the Client shall provide: II. The package of the returned product brand Lidl, and its contents may be intact or partially obsolete, whether the end of the term.
Unfortunately, customers who wanted to make a normal purchase, will have to wait in queues with people who phrases. The situation caused outrage, which was loudly expressed, in particular, on the profile Lidl in the Facebook service.
One of our customers describes his “shopping experience” as follows:
I Stood in the queue, and the ribbon in front of me, someone, probably, he poured the contents of the exhibition, the trash – box of the chicken with the resulting liquid residues, glass jar with zjełczałymi remnants of mayonnaise, mrożonkach whether the bag after box after juice. Everything smelled exactly like the stink tanks.
Man suggests that in the case of “promotion” should be doing just because the Lidl stores can be broken norms related to food.
Lidl is looking for solutions
Initially the network was trying to limit the chaos prevailing in their stores specifying interpretation rules:
the Contents of the product may be able to partially spożytym or partially obsolete. Thus, the return of the empty packages will not be recognized
part of the user pays attention, however, that in this record can be interpreted in favor of traded goods.
see also: Sześćsetny store Lidl looks delicious. Where is it opened?
the ultimate chain Lidl has issued a statement in which he announced the early completion of the action “Smart and cheap”. Here is the full text of the statement:
In addition to the questions that were submitted, we would like to inform you that we have decided on the completion day November 8, 2016. shares, governed by “return policy products own brands Lidl (food, chemical and cosmetic products)”. The reason for this decision are the cases of the usage shares contrary to its purpose. However, we would like to thank all customers who have experienced our own brand and for sharing your opinion with us using the Customer Support. Of course, all the Customers who made purchases before the end date of the campaign can still use the powers specified in the Declaration with respect to products previously purchased. In the future, in the long term we will develop services in the field of return of Products, brands Lidl and new marketing concepts.
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