Alior in the hands of PZU – what awaits customers? – Banker

Purchase of the shares by the largest Alior Bank
 Polish insurer is undoubtedly one of the most important events on the
 banking market this year. Customers of the bank “with bowler hat” should not expect
 However, major changes in the strategy of the institution. Contrary to appearances, this is not
 necessarily good news.

 

– It is not our intention being in a group
 insurance and banking, this is just a financial transaction – we want to earn
 for our shareholders. Here we see high growth potential value – he said
 during Saturday’s conference, Andrzej Klesyk, CEO of PZU. These words, as
 also an indication that at the helm at Alior Bank will remain Wojciech Sobieraj,
 They show that we can expect to to continue
 the bank’s current strategy .

 

Alior: get the customer and “tighten the screw”

 

Alior Bank has had a short history of action, but
 definitely deserves to be called one of the most dynamic institutions
 market. Until now, very flexibly respond to changing conditions,
 shifting forces on the most promising at the time segments. The sign
 Alior company is efficient
 customer acquisition , then “tighten the screws” by increase in revenues from basic services
 and cross-selling (cross selling), which is selling another packet.

 

In the last periodic report Alior as one of the projects
 Strategic lists cross-selling growth pointed at those who
 They tied up with the bank by taking out a loan . A similar strategy is used
 to account holders. With PRNews.pl report shows that currently Alior Bank and T-Mobile Banking Services lead
 including 1.8 million personal accounts. Within a year, the institution has attracted
 260 thousand each other. new customers.
 

People with accounts at the bank for a long time probably
 remember several subsequent changes in the price lists. Initially, unconditionally free
 Packed with sometimes obscured by additional conditions. The last episode podwyżkowego
 We watched series this spring. At the same time, however, the bank constantly developing
 its offer for individuals and businesses, often introducing interesting
 innovation, which can be recalled even if the e-currency exchange rate and access to
 Ikas mobile payments and Blik.

 

Who will change?

 

Alior Bank, with a new shareholder, will probably continue
 set on screwing profitability ratios. For customers who do not
 treat the institution as their primary bank, it could mean
 the need to reckon with the rising costs of relationship. For other changes
 there will clearly be felt.

 

– No we do not anticipate purchasing synergies. The only
 potential cooperation with Alior Bank will be based on the fact that we
 they wanted to distribute our products through branches of Alior Bank – said
 CEO of PZU summing purchase. Knowing the effectiveness of cross-selling bank
 “With bowler hat” can therefore expect campaigns to promote policies and
 the inclusion of products with a PZU to offer such packages. borrowers.
 But it seems that at least for some time, the advertiser DNA bank
 the slogan of “higher banking culture” does not change.

Michal Kisiel