Partner of Promotion again led the ranking of PR agencies … – Marketing With Kawa

For the third time the Polish Public Relations prepared a ranking of PR agencies by fee income. In total the project took part in 24 agencies, including two from outside the group ZFPR. The total value of revenues from royalties for 2014. Amounted to 102.9 million zł. As in the previous year on the podium were: Partner of Promotion, MSLGroup and Grayling Poland.

The results generated by 578 consultants were employed in the largest public relations firms in Poland. This gives the value of annual fees per one consultant about 178 thousand. zł. As the results of all individual agencies surveyed, the average score has improved fee income, which in 2014. Reached 5.2 million zł.

The total net proceeds from the sale of 18 agencies included in the statement reached in 2014. 192.9 million zł. Last year, 22 agencies have achieved results lower, amounting to 189.3 million zł. The average net income of the agency ranking in 2014 amounted to 10.2 million zł net.

The aim of the ranking is to show the exact nature of PR services on the Polish market by focusing on communication and consulting revenue royalties. The project is implemented by a methodology, which – according to Association of Public Relations – much better than the current practice of publishing summaries of sales revenue reflects the actual position of PR agencies in the market.

Fee income is defined as the difference between net income sales of services and external costs of the projects. In total the project took part in 24 agencies, including two from outside the group ZFPR. In the ranking of fee income included 20 companies, and in the statement of income from the sale of 18 ranking is open.

The correctness of the ranking watched consulting firm Strategy Group. The full results of this year’s rankings are available on www.zfpr.pl.

See also the results from previous years: