Roshen, which belongs to the President of Ukraine Petro Poroshenko giant global confectionery market, has opened an office in Warsaw and recruits workers – tells “Puls Biznesu”. He wants within five years to become one of the top five players in our market.
Roshen produces more than 320 kinds of sweets – from bars by chocolate, jellies, caramels and waffles on biscuits. Today has factories in Ukraine, Lithuania and Hungary, and plans to conquest Polish. Industry talks about the increased activity of the Ukrainian confectionery manufacturers on the Vistula and although they do not know the market, the prices are hard to beat – we read in the newspaper.
Roshen of Polish products can not only compete on price but also quality. In 2012, the company took 18th place in the ranking of the top 100 confectionery manufacturers in the world, prepared by the service candyindustry.com. This is the result, to which no Polish company has not even approached – the highest in the statement, at the 68th place, there is only Dawn.
Poland could be for Roshen chance to stand on its feet again after the in 2013 he ended cooperation with Russia, which was getting as much as 40 percent of total production. The Russians also took acting on their premises, production facilities Roshenu.
Petro Poroshenko, when he was elected president, announced that he would sell his company. So far, however, he failed to find any willing. Although now represents an ambitious plan of conquest of the Polish market, on a smaller scale Roshen is present with us for 12 years. During this time acted as Roshen Poland, limited liability company in Yaroslavl, near the Ukrainian border.
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