McDonald’s Poland began operations in 1992, opening the first restaurant in Warsaw Photo: “JKCarl Vollmond 2 800″ by JKCarl – Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons – https://commons.wikimedia.org/wiki/File:JKCarl_Vollmond_2_800.jpg#/media/File:JKCarl_Vollmond_2_800.jpg
How many chain restaurants McDonald’s will be built in Poland in 2016?
This year, as in previous years, we want to continue our growth. In 2015, we opened 21 restaurants. This year we plan to close with a similar result.
What kind of locations pond – highways, big city shopping malls?
This year’s opening, eg. In Krakow Galeria Kazimierz the Focus Mall Bydgoszcz show that shopping centers are still for us an interesting direction of network development. In turn, the locations in the centers of large cities will for us is always important. This year we returned to the crossroads. Marszałkowska and Świętokrzyska in Warsaw. Last year we opened premises at ul. Półwiejska in Poznan.
We focus also on the development in smaller cities, especially when we can count not only on local customers, but also traveling by the city. In June of this year run facilities in Zary and in Strzegom, and a little later – in Chrzanów and NDM. Of course, this type of premises in localities will be equipped to handle guests with cars. The concept McDrive is and will be one of the key elements of our growth strategy.
How does the development of the McDonald’s at the routes and motorways?
Places passenger service (the so-called . mops) are very important to us. Busy, convenient location with parking, direct vicinity of the station – these elements make it there willing to open new restaurants. In the case of highways and “S” we act always in partnership with gas stations, because these companies participate in tenders for the development of the service areas and freely choose a partner catering depending on the particular tender and demand. These types of locations also have in our development plans
Is fashion for slow-burgers and healthy and organic food harms or helps brand McDonald’s?
These are interesting initiative. Carefully we observe them. Refreshments market is so capacious that they will find a place in it for both venues such as ours and those enrolling in a trend of slow food. At every step, we emphasize our strengths, eg. Meat quality. We offer guests burgers with pure beef with no other additives. We emphasize the quality of our raw materials origin from reliable sources of long-term fixed providers. We do not close, however, to changing customer needs, meet them. We offer more and more opportunities for customization order. New technologies facilitate ordering, as terminals for self-ordering. Constantly expand the offer McCafe coffee shop, we offer guests a regularly changing menu promotion, which offer burgers and premium add-ons, new proposals for drinks or desserts.
Is the era of fast-food’ów ends? What changes notes you in this segment of the market?
The only thing you can assume with a high degree of probability is that more and more people will benefit from the possibility of eating outside the home, and that in the wake of the It will increase competition in the market catering services. Prevail Those who bet on quality, convenience and consistent brand building. We will do everything that despite changing trends and fashions, McDonald’s has always been a major player in the fast-food catering. Our task is a skilful combination of classic deals with new elements, such as regarding product offerings and design, equipment, premises or facilities to use.
Does the network is still looking for new suppliers of food to the premises? What is the structure of suppliers of McDonald’s – are mainly Polish companies?
Service McDonald’s precisely selected group of entities operating in the supra-supply system network. Our partners must meet a number of requirements to enter into cooperation with us and then continue to raise these standards. In return, they receive the possibility of permanent cooperation and sales network, which has a development strategy with proven effectiveness and ensure the stability of mitigating the risks associated with changes in the market situation. Most of our suppliers’ factories and farms or crops are located in our country. Very often they also supply other European countries.
Worldwide, McDonald’s fiercely with Burger King. Do you like going to happen in our market (especially that Burger King announces expansion in our country …
We respect the competition and we consider it essential to “health” brand. However, their plans to develop primarily to meet the needs of our actual and potential visitors and not in response to the actions of the network competing with our own.
McDonald’s Poland began operations in 1992, opening the first restaurant in Warsaw. Currently operating in Poland 368 McDonald’s restaurants which employ more than 18 500 people. 252 of them are objects held by 62 licensees, independent businesses operating under the franchise agreement with McDonald’s.
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