Ladybug strongly gaining 500 plus. This graph is proven – Onet.pl

 
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  Ladybug firmly gaining 500 plus. This graph proves it
 
 
 

Ladybugs great results thanks to the 500 plus

Biedronka sales increased in the first six months 9.8 percent. in gold y / y . This is a very good result, considering the persistent deflation and worsening of competition in the market. JM does not specify the amount of sales of gold, it is known only that discount store sales in euros amounted to 4.68 billion , which is close to 67 percent. Portuguese group revenue .

At the market with a government program goes every month over 1.5 billion , which is a tasty morsel for traders. The fact that discounters will become the main beneficiaries of the new benefit was to be expected. Ladybugs results to confirm .

sales network in comparable stores (ie excluding facility opened this year) grew by 8.8 per cent., and only in the second quarter of 2016. by 9.9 percent. For comparison, sales growth in the quarters last year did not exceed 3.8 percent. Shot in Biedronka sales can be clearly seen in the chart below.

Through Family 500 plus increased purchasing power of Poles. This trend was also noticed by management Jeronimo Martins. Pedro Soares dos Santos, president of the Portuguese company, said that “Ladybug effectively uses the growing demand among consumers.”

Ladybug: more products, continuous in-store promotions

the chain Jeronimo Martins carefully prepared the government program and offered customers more diverse product range. ABR SESTA The data shows that in terms of the number of products offered in stores Biedronka caught up with Lidl. Only at the beginning of this year Biedronka appeared nearly 1000 new products. At the same time discounts invests in own brands – in February 2016, they accounted for 56 percent. Offer network. For more we wrote about it here.

– Ladybug invests heavily in its image, which combined with the strategy of creating brands such value for money, which is of comparable quality products at lower bit rates than their counterparts in the national brands, makes possible the exchange range – says Sebastian Starzyński, president of ABR SESTA.

Since the introduction of the program 500 plus, Ladybug leads the promotion of “Family shopping” and offers discounts discount program – the second product at half price, cheaper meat, or the reduction of prices of vegetables and fruits . Discount distributing a selection of products for purchases for a fixed amount (50 or 99 zł).

Retail chains have set strategy continuous to surprise clients – promotions usually have a short duration, eg. one day, but there are a lot of them. So that the customer all the time he was aware that he was about the competition can be cheaper. More on that we wrote here.

Ladybug – 2,693 stores at the end of June

Portuguese company also changed the strategy for the expansion of Biedronka in Poland. In this year opened 40 new stores , but closed 14 existing . 96 institutions live to see a renewal.

At the end of 2,016 years Ladybug wants to be close to 2,750 stores.

Jeronimo Martins in Poland employs more than 55 thousand. employees. Since 1995. Jeronimo Martins Group has invested in Poland more than 11 billion zł.