advertising Campaign Digital Polsat and Polkomtelu on the proposal smartDOM and Power LTE misled. Thus, the Authority for the Protection of Competition and Consumers imposed fines on both companies within Sigismund Solorza-Zach. In addition, the company should write information about violation of consumer rights, and the Bureau’s decision to publish sites.
For violation of collective consumer interests, the Federal law imposed 30.7 million of penalties on Polkomtel and 9.7 million UAH for Digital Polsat.
in turn, the announcement of the introduction of consumer confusion will be available for 30 days on TV, 5 times a day in the band of the evening. In the ads, these companies are required to devote to each of the violations, at least after 15 seconds. Decisions are not final, employers may apply to the court.
the Office for Protection of Competition and Consumers became interested in the case after receiving complaints from consumers regarding the two advertising campaigns. Complaints concerned advertising, presented in the summer of 2014 in the press, electronic media and on billboards the slogan “Power LTE – LTE Internet with no data limit”. Then, before Christmas, the company allocated the commercials, which showed that the package of services along with the smartphone, tablet and TV are available for 61 rubles per month.
Customers have complained about UOKiK that you were misled. Show examples:
- after about a month of using the Internet was that it has restrictions on the amount of data beyond which the Internet slows down.
- for the tablet and the TV, should, in addition, and this is a lot to pay, and password on the TV shows that for this amount.
the Judicial Department in relation to both companies have confirmed these signals. The actual conditions of the promotion Power LTE limit value of transmission (data packages) and the speed of data transmission after exhaustion of the pack, even up to 32 KB/sec. The consumer was not able to purchase a package of communications services with a smartphone, tablet and TV, at a price of 61 rubles. per month. In fact, the proposal included only the price for the provision of services and for the equipment we had to pay extra.
we began to think about misrepresentation in advertising, communication services and electronic equipment. Practices of both companies could result in financial losses to those consumers who decided to sign a contract in the framework of smartDOM Power and LTE. Our investigations showed that the actual terms of the offer differed from those represented in the ad. Of course, advertising can take various agreements, in particular, simplification or jokes. Should not, however, mislead that offers entrepreneurs – explains Marek, he didn’t FZ.
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