Craft beer want for small shops. Tests it Eurocash – Virtual Russia

Beer revolution comes in small shops. This time, I want to extend a giant handlowyb Eurocash. Within the allocated shelves, called Brown area, the company wants to sell craft beer. Thus wants to give the opportunity to small sklepikarzom combat dyskontami and hipermarketami. The new tool will allow, in particular, to pick up beer to taste of the client.

this Concept involves so-called “shop in shop”. This means that the network Eurocash (which include m. in particular abc, 1minute, grocery Store, Mall, or Leviathan) the emergence of a separate stand is devoted to piwom craft.

- Beer territory-is a carefully selected range, the exposure in combination with navigation consumers, and support information-education – says Magdalena Chwieduk with Eurocash, project Manager. The client will have the opportunity to learn more about the best-selling beer and more consciously choose them.

the spokesperson admits that it is also about the struggle with online shops. Is a tool that should strengthen the position of independent grocery stores towards discount stores and note stores open and also give the opportunity to increase the profitability of our clients in the highly competitive beer category,” – says Chwieduk.

Check Brewer’s Territories has already begun. The first such booth was equipped with a shop on the street side of Senatorska street in Warsaw. However, while it is only Mazowsze is the region in which the idea is wcielany in life. Before you deploy to the whole country.

the Idea is similar to that of the Eurocash Group has already implemented, the sale of wine. We are talking about Faktorii Wines, which you can currently find more than 4 thousand stores across the country. However, more and more stores specializiruetsya on the sale of alcoholic beverages. In many shopping centers offices open. M. in particular the “House of Wine” or “Wine Center”. Several stations in Warsaw, also has an online store alkoholeswiata.com.

Now it’s time for craft beer, which in recent years become in Poland in popularity. Have become fashionable restaurants, which serves hand-brewed beer or Brovary, which in addition to production, also open to individual customers. This is often the initiative of private brewers.

for example, in the case of the brewery Artezan, about which we wrote in the WP money. All three we were piwowarami debris. At some point we decided that we will open the brewery, very small, but with the possibility of beer sales. In the beginning, we operated only on the weekend – told us the owners of the brewery.

Several hypermarkets have noticed this popularity and, increasingly, we can find craft beer in Auchan, Kauflandzie or bike after the second round.

- There are cities where beer is handmade is very easily accessible. It’s basically a big city. All the time, however, part of Poland cut off from craft beer, he told us, in his turn, Philip Fałat, one of the founders of the brewery crafts a PINT. Kraftowe beer became popular in Europe. So much so that the American brewery Stone Brewing decided to open representative offices from Berlin. According to Greg Love, its founders, in Poland the popularity of this beer will continue to grow.