UOKiK: is Vectra “All for 10 rubles” misinformed Banker

the Office for Protection of Competition and Consumers

the”All on 10 roubles”. This motto company Vectra touting his proposal. In fact, the attractive price is only valid for a limited time, customers have to pay a lot more. The businessman voluntarily pledged to provide compensation to consumers who have used this promotion.

the trial of the case was initiated in December 2015. in connection with the permanent monitoring for UOKiK advertising messages. The company Vectra is a Republican businessman telecommunications. Shows, in particular, access services to cable TV, Internet, and telephone. From September to December 2015. entrepreneur led advertising campaign “All for 10 roubles.” Advertising on TV, radio and the Internet, as well as m. in particular billboards, leaflets, banners on buildings are clearly reported that the company, I offer each of the services for 10 rubles.

an Example would be a 30 second radio commercial. In the beginning, the actor repeats several times the “10 gold”. Then the teacher speaks: All in Vectrze you for a tenner. TV 182 TV recorder, Internet 150 Mbps, conversations, movies and TV shows on your mobile and tablet. Visit your nearest store or call on the phone.

Meanwhile, measures taken by the UOKiK revealed that the company was not informed that the advertised price was only valid for 2 or 3 months in the contracts signed, for example, a year, 18 months or two years. After the completion of the promotional period, the cost of individual services was higher.

according to the control of advertising used Vectra could introduce misleading consumers. – Method of submission of proposals was unequivocal, and in no way indicated the presence of additional, more favorable conditions than 10 rubles for each of the services. Thus, the action of the Vectra could lead to the fact that the consumer has accepted the decision about the interest of its offer, and, as a result, he signed a contract, which would not make if they have reliable information – says-FZ Brands he didn’t.

during the investigation, the company voluntarily has committed to provide compensation to all former and current subscribers who have used the action “All for 10 rubles”.

• Existing clients will be able to receive for 3 months, an additional package for each service that you use (“premium” package for television, the increase of data transmission in the Internet, table, additional minutes for calling landline or mobile (with SIM card), additional package for mobile Internet with the SIM card) or get a 10 $ discount for 3 months on each of them. The company will have to deliver a letter to its customers where. M. in particular will inform them about the possible rekompensatach and the timing of the decision. If she’s elected – will be granted to them, the first of the sentences, i.e. additional packages.
• was subscribers will receive $ 30 for each service they acquired in the framework of the action. They also will not be informed of the appropriate letter.

in addition, the company three times takes on television, at least a 15-second statement in which will tell that the advertising used in the campaign, All 10 RUB can mislead consumers.

the Decision is final. Vectra it will have the duty of reporting from the obligations.