Source: press materials
Bison ahead and Tyskie beer is the market leader in Poland in terms of value.
Source: Republic
The companies weakened, but still are strong leaders
The worth of $ 19 billion per year market became a big change. Forced her powerful attack craft breweries, and accelerated the increasing price pressure on retailers.
12.9 percent. the amount that Poles spent on beer in the last 12 months, coincided with the bison produced, KP (KP). Żubrowi gave a slight advantage over unopposed for many years Tychy. The market shares of the brand – also owned by KP – amounted to 12.5 percent. In September of 2014. Was a draw: in the beer accounted for the 12.7 percent. the market.
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