In Poland it is 56.6 thousand. kiosks with the press. About 18 thousand. less than in 2006. Maybe the tax on trading will reduce this number.
Kolporter , the biggest player in the market, calculates that in his case, threatened the existence of several hundred institutions. Izabela Quiet, spokeswoman for the movement, warns threatened existence of several thousand kioskarzy , small businessmen cooperating with the Movement.
Home network Kolporter is 1 thousand. institutions. Added to this is 27 thousand. points to which the company supplies the press. Traffic has over 2 thousand. institutions and approx. 20 thousand. points partnerships. Kolporter increase revenues several percent per year. According to the data of Bisnode in 2014. This value amounted to nearly 4.5 billion zł with over 36 million zł net profit. Even if the worst-case scenario come true, do not ravage finance Kolporter. Much worse is the future of the Movement, and he has more cause for concern. Unlike competitor in revenues year-on-year decrease and in 2014. Amounted to approx. 1.6 billion zł. In the last decade, net profit in annual traffic generated only three times – the last time in 2011. In the amount of 215 million zł.
While multi shops can console themselves that tax costs somehow pass on to the customer, in the case of kioskarzy so will not be easy.
Maciej Kraus, director of the band pricing strategies PwC indicates that kiosks offer two groups of products. – These printed with the price, like paper , public transport tickets, cigarettes, recharge pre-paid – explains the expert. There is no will add to the price of a penny, which means even lower margins. Problems may cause a higher rate of tax on Saturdays and Sundays – when the weekend, extended editions of newspapers better sell. The second group includes products without a stiff price, as snacks or sweets. – Here you can shift the costs to the customer – explains Kraus.
Except that, as calculated Dariusz Materek, spokesman Kolporter, these low-margin Products account for more than half of the turnover kiosk and the products of the so-called. closed prices are approx. 85 per cent. range.
– Average profitability in this business is approx. 0.5 percent. and from year to year decreases – says Dariusz Materek. Not only in Poland buy less paper newspapers , cigarettes, of pre-paid.
– A small area, presence in smaller towns, restricted definition of the range of goods, sales of low-margin products are the features of the sales network. For her, every 1 percentage point. the margin is important, and not for the achievement of the great profits – explains Izabela quiet.
The industry touches also increase in the minimum rate to 12 zł at work on civil contracts. As the unofficial information gathered by the DGP, the average hourly wage in the country at large companies kolporterskich is approx. 11.5 zł, so any increase will not be painful for them. Distributor and movement believe that the hourly rate will have no influence on them. It is worse for smaller networks and kiosks, which, on average, will have to raise rates by 1-2 zł per hour.
As indicated by Maciej Hoffman, director of the Chamber of Press Publishers, distributors because of trouble publisher backfire attack them, because less kiosks are shorter range and sale of a number of national newspapers. – Any increase in costs press distribution will result in price increases of the press and a further decline in its sales and limitation of revenue – so IWP says the government.
Industry complains, but presents a solution to the problem. Would it be to exclude from the scope of the Act companies conducting network of kiosks or more broadly – outlets with an area no larger than 40 square meters.
No comments:
Post a Comment