Information about the sale of “Allegro” for 3.25 billion dollars has electrified the market, although plotkowało about it for several months. Poland is the biggest deal site in history. It turns out that it is also one of the biggest acquisitions in the world this year on the e-commerce market.
the Company “Allegro”, was sold barely a week ago for 3.25 billion dollars, which first reported money.pl. Her new owner was a group of funds Cinven, Permira and Mid Europa Partners.
Earlier media reports suggested that purchasing “Allegro” from the South African company Naspers interested giants such as China’s Alibaba eBay us.
no wonder that Allegro was a tasty morsel, and as it turns out, the deal to sell the group to enter not only into the history of the Polish e-commerce market. From the point of view of cost it is one of the ten largest in this industry in the world, announced in 2016.
“Allegro” was in fourth place in the TOP10 of the largest deals in the e-Commerce market ranking, prepared by the company Dreamcommerce, which offers a turnkey, software for online stores.
just exactly pierced the American supermarket chain Walmart, which in August acquired a start-up Jet.com could threaten the very Amazonowi. Slightly more expensive was also sold to the Chinese equivalent of YouTube, as a buyer of Alibaba – the Chinese called eBay.
Here are the 10 most expensive acquisitions in e-Commerce in the world in the past year:
| Transaction | value in billions of dollars. | |
| 1 | Global Payments assumes Heartland Payment Systems | 4,3 |
| 2 | Alibaba buys video service Youku Tudou | 4 |
| 3 | Walmart buys startup Jet.com | 3,3 |
| 4 | Group buys means “Allegro” from Naspers | 3,25 |
| 5 | Salesforce acquires Demandware | 2,8 |
| 6 | TSYS buys TransFirst | 2,35 |
| 7 | Vista Equity Partners buys Marketo | 1,79 |
| 8 | Naspers acquires a majority stake in the company Avito.ru | 1,2 |
| 9 | Unilever buys Dollar Shave Club | 1 |
| 10 | Alibaba acquires majority of stock in the online store Lazada.com | 1 |
Source: Dreamcommerce
of Course, the largest deal this year was the acquisition of Heartland Payment Systems, which provides processing services for cashless payments via credit cards, debit cards and prepaidowych and checks. Over 4.3 billion dollars was bought by Global Payments.
Only 300 million dollars. less Alibaba has paid for 100%. shares in the website Youku Tudou. The transaction value is $ 4 billion, the Buyer, that is, Alibaba is the largest ecommerce website in China, a Chinese eBay. A company that dropped its prey, it is the Chinese equivalent of YouTube.
in third place in the TOP10 was an American supermarket chain Walmart, which paid 3.3 billion dollars for a start-up Jet.com is a platform sprzedażowa, which is an alternative to Amazon.
Fourth place in the ranking is just a Group of “Allegro”, which was sold to Naspers through for 3.25 billion Amount takes into account the company’s debts. It is worth mentioning that a group from South Africa was the owner of “Allegro” in 2008, then paid 1.5 billion euros for the British company Tradus which was the owner of Allegro.
Behind us in the ranking was the acquisition of Demandware, a manufacturer of cloud-based software of electronic Commerce. Salesforce platform supplier support sales SalesCloud, paid for Demandware 2.8 billion dollars.
the Sixth transaction from the point of view of cost, again for the payment. Total System Services Inc. gave 2.35 billion dollars for TransFirst. The seller was Vista Equity Partners.
Visa received cash she went shopping, and a month later, i.e. in may of the current year, for 1.79 billion dollars purchased Marketo – software for marketing automation.
In eighth place was the former owner of the Allegro. Before sold Russian website, back in December last year bought the Russian equivalent of “Allegro” – Avito.ru over $ 1.2 billion Naspers is its sole shareholder. (The deal allowed him to increase the share from 17.4 to 67.9%.
Interesting acquisition made in July, Unilever is a giant seller of cosmetics, hygiene products and food. Over 1 billion dollars bought start-up – the pedlar by subscription, Dollar Shave Club.
closes the TOP10 Alibaba. This is the second deal the Chinese tycoon in the table. 1 billion dollars, the Chinese bought online store Lazada.com that works in South Asia.
according to experts, the amount received for the Naspers Group “Allegro”, it’s a really good price. However, before the new owners is not an easy task.
– the “Allegro” is a wonderful business. The clear leader, well positioned to take advantage of the development of e-commerce market, thanks to the excellent technological platform and excellent reputation among the users who commented with enthusiasm the new owner of the “Allegro” David Barker, partner at Cinven Fund.
Richard Sanders, partner at Permira, added: – we Deeply believe that Allegro is currently in an ideal position to achieve the fill benefits of further development of the market for Internet and mobile devices.
this Development also means that competition intensifies.
- the Russian market of Internet shopping is constantly increasing due to new online stores Polish and foreign. Poles can buy on popular Asian sites Amazon.de and on the horizon visible Marketplace Facebook. The new owners of “Allegro” are thus faced with the challenge of maintaining their former positions and owning 40 percent. market – assesses Ivan Tybon, Director of sales and marketing in Dreamcommerce.
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