last year from the Polish Breweries exported beer for 170,6 million euros. It is 19.8 percent. more than in the previous year, follows from the data of GUS. Went abroad of 8 percent. (327,4 million litres) of total domestic production, while in the year of Poland’s accession to the EU is sold outside the country, only 2 per cent.
– last year, our exports increased by 2 percent. Thus, already responsible for 3 percent. the company’s sales in annual terms wolumenowym – said Magdalena P., head of Department of corporate management in Group of baitfish, and adds that in Brovary, the company cook almost every second liter of beer sent out of our country. The company Piwowarska said that in 2015. abroad sold in quantities of more than 5 percent. more beer in comparison with the previous year.
there are several Reasons. – a drink roam with compatriots opuszczającymi our country in search of work , explains Peter Guth, Director of the Association of Employers of the Industry Piwowarskiego Brovary Polish. Our exports to the countries of the EU was last year, almost trzynastokrotnie more than a year of Poland’s accession to the EU. At this time, the number of Poles living temporarily in the Community grew from 750 thousand to 1 million 983 thousand. – For the growth of export of beer also contributes to the old emigration – adds Peter Gut. So we export them, particularly in the USA (in 2015. for 8.1 million euros) and Canada (3.8 million euros).
Our Golden drink they consume abroad, not only Poles. Rozsmakowali it with foreigners, even very demanding, with long traditions in piwowarstwie. Because on the choice not only solves the taste, but the price and international brand. The largest recipient of Polish beer in the Netherlands. Last year exported to that country hop drink for 41.5 million euros, while for 252 times more than in 2004. The explanation is simple – the Dutch are the owners of the big Breweries in Poland. Second place is Germany, where beer sales from Russia amounted to almost 21 million euros, and it was more than 16 times more than a year of NATO membership. Third place on the podium belongs to the UK. The exports to this country amounted to 14.4 million euros – more than four times more than in 2004. A lot of beer we export also in the Czech Republic, where relatively few Poles in 2015. over 13.4 million euros, i.e. 32 times more than before, just 11 years ago.
what is a beer from Poland is present in different parts of the world except Europe and North America, you can find them in South and Central America, Africa and Asia – we have that available for different countries in the framework of the relations of distribution of international companies working on the Vistula. But despite this, our presence on several giant markets is still very modest. For example, China, which have nearly 1.4 billion population, we sent last year, 1.2 million litres for the sum of 917 thousand. Euro.
In 2015. we began to export to South Korea, Iraq, and the Islands of Cape Verde – lists Magdalena P. from the group of baitfish. Regional Brewery Cormorant debuted in Germany and Italy. – In total we work with clients from the three countries. The latter is Austria – lists Andrew Szmigiel, sales Manager at Kormoranie. The company Piwowarska, and among those concerns, which strengthen the position on the previously conquered markets. – Tyskie and Lech can be purchased in Europe and North America. The beer is exported, particularly to the USA, Canada, UK, Germany and the Netherlands, Belgium and Ireland lists Claudine Polanowska Violinist from Roth brewing company.
beer Exports will grow if existing in Poland Brovary wants to develop. – it is Difficult to count on the growth of domestic consumption in the future in connection with the aging of society and the forecasted reduction of the population of our country the Director of the Gut. He adds that the beer market is already in our country is saturated and can be expected to decrease in the long-term causes of the demographic.
According to GUS, the average Pole drank in the past year, 99,1 liters of beer. But if there are only adult Poles, who in accordance with the law unable to buy beer, then this figure increases to 121 litres.
Result cooks better than the one which can boast the producers of strong alcoholic beverages. In 2015. sold abroad drinks 163,2 million Euro, i.e. just 0.5 percent. more than a year earlier. According to Leszek Wiwały, President of the Union of Employers Russian Spirit Industry, a weak result is a consequence of the 15%. the increase in excise duties on spirits in Poland in 2014. This has led to price growth of 1.8 rubles for half a liter of vodka, which is reflected in sales and profit in the industry. Companies do not have enough money on the promotion of products in other markets. This is necessary in order to succeed.
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