War for brand: the use of the word “diapers” or Apple logo can be expensive – GazetaPrawna.pl

author: Elena Czubkowska, Clara Clinger01.10.2016, 08:30

Who has the Internet, he has the power. Or will have. After the last elections, both presidential and parliamentary, it seemed that this slogan will be the basis of political campaigns. But if real, it ruled the PiS has problems.source: ShutterStock

use of the word “diapers”, an Apple logo or a hashtag from the Olympics can be expensive. Companies jealously guard their trademarks. Notice every, even distant, to establish your brand.

Considerable surprise survived in early September, Grigory Szałkiewicz that leads with the colleagues – the dictionary of correct Polish language. Received a letter from a law firm representing well-known cosmetic company Procter & Gamble. The lawyers accused him that he had violated the company’s rights to trademarks. It was about the word “pampers”, which, as the authors of the dictionary “is usually the definition of the disposable diaper”.

Lawyers were of a different opinion. Was clarified that the name of the brand, not the product description. And the use is – as written – “to be a serious prejudice to the interests of P&G”. In a Good Dictionary, we adopted the point of making linguistic reality – uzusu, not to invent. We really had to ignore a value is present in live speech, because it tells us a great, global company? asks blog Szałkiewicz, the author of the password. And adds that the corporate language is sometimes products become familiar names because of the fact that I got such popularity. People of a certain type of product, just with that name defined. It is noted that the “General paradox may lie in the fact that the company prohibit entry to the dictionary words and meanings that exist in the system of language and speech. It can not forbid people to speak as they want. In uzusie will act in this way, the word “pampers” and two values, but in the dictionary these values will not be because by law it is forbidden. Paranoia?!".

eventually Szałkiewicz however, he added, the password note that this is the trademark of this company. Because, as he claimed, he noticed in other dictionaries such designations, so you can see that this is the standard of the company. Due to the fact that it ended as quickly as it had begun.

However, in many situations, when come into play a lot of money, doesn’t end so quickly. Another example is a story in which the main players are the leading manufacturers in the market of alcoholic beverages.

Two months is such a difference in the time of registration of the name “Saxon” was the occasion for a serious dispute. Company LTD, is a manufacturer.m.in Bison, on the registration of the name in the U.S. patent and trademark Office requested in September last year. In November, a similar statement (sprawdzanym in August the lawyers, whether there are already similar registered mark) agencies reported other manufacturer of alcoholic beverages, Stock Poland, known gastric contents in M. Gorky.

so, as he told the “Republic” before Stock the application was lodged, has already started with the production and distribution of a new alcohol called “Saxon” (in five versions). All this new line and its promotion has issued several million rubles. Suddenly a few weeks ago to Photograph the bailiff came with a warrant to protect Saskoy, because the competition is a trademark registered earlier. As soon as she is proof, has filed a suit about protection of the product, the name of which violates her rights.

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