Report: discount stores, Poles are buying more than a quarter of food – Polish Radio

Both networks really don’t want to break clients that are struggling with supermarkets, shops, little contact.Photo: Pixabay

we see a lot of guerrilla warfare between the two largest dyskontami – Lidlem and Cricket. Who loses and who gains.

the Beginning of the school year gives you the opportunity to attract new customers

For each trade, the beginning of the school year is a time of great harvest, ” says Wojtek Walczak Agency strategic Melting Pot.

As he explains, in marketing this period is called back to school the return to school. The second such period are the Christmas Holidays.

Not a war, but the constant skirmishes with the client

– This is not war – Lidl and Biedronka constant struggle for a long time on their own promotion. Now we have another version of the clashes, showing that all the while we compete for customers, says guest radio Units.

Network trying to overtake the impact of new regulations

This fight is discount note this is due in large part to degraded environmental legal business,– says Andrey Falinski from the Polish organization of Trade and Dystrbucji.

enumeration: tax on trade, a ban on floats Sunday, the law Minister Jurgiela of the practices under the contract, the expert believes that a major trade organization, they feel threatened.

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the commercial Tax takes effect. Needs to bring in a budget of 472 million rubles this year

And because this is a company working in large scale, the basis of their existence is to maintain this scale, or increase because of increasing costs, it would be to raise prices, ” says Falinski.

the Fight is not leads to mutual destruction

This form of competition does not destroy these networks, ” says Wojtek Walczak.

As noted, both networks really don’t want to break clients that are struggling with supermarkets, shops, little contact.

a Satisfied customer, concerned about supplier

Satisfied that competition can certainly be a client, are less reliant on the supplier, – said Andrey Falinski

As he explains, this last due to the tightening of the bolt price, must produce and sell more, so that it can work and he and a store that reduces prices carry customers and increases turnover.

Not every provider to sustain the new conditions

however, in Order to do this, you need to have a financial tab, or the ability of the lending, says Falinski.

Vendors in this situation needs to optimize their production, ” adds Walczak.

As he explains, it often means that reducing the weight of the product, affecting its quality.

it will also have an impact on makroekonomię because smaller earnings delivery will affect the decline in the salary of its employees, and for small purchases, and consequently, the weakening market conditions.

Maybe it will happen not today, because today we are in a good macroeconomic situation”, – the expert adds Melting Pot. All have and spend the money.

Recall that from September 1, began operating the tax, commercial, which next year should bring the budget more than half a billion rubles.

Aleksandra Michałek – Tycner, jk