Exclusive handbags
Wittchen brands at Lidl and Biedronka HP laptops are just some examples
premium products in discount stores. Network cheap shops move to conquer
customers with a thicker wallet and sell well-known brands. Is a Business
romance has a chance to develop into a lasting relationship
Some time ago, the Internet conquered the film relationships
“Upscale” shopping at Lidl. Truly Dantesque scenes depicted customers
race Crocs . It was one of a number of shares of the shop, where you can
was hunted branded products at discount prices.
Famous Brand more often appear in the offer network
shops. By default, the customers should depend primarily on the low
the price of products. But not only the cost of shopping is important for consumers,
counts also the quality and reputation. How, then,
combine low prices, high quality and well-known brand? Cheap supermarkets
decided to meet this wyzywaniu.
Famous brand
labels
The times in which discount stores sell only their own products
brand go into oblivion. Corporate
articles can be found even in the most hardened offer in this issue
shops. Aldi sells Coca-Cola,
Lidl brand Lays potato chips and cheese Camembert Ladybug President. But discounters
decided to go one more step further. For some time organizing
shares, where they sell premium products known and exclusive
brands at a lower price.
Wittchen at Lidl
From October 4 Lidl store are brand handbags
Wittchen . History of cooperation of these companies
dates back to 2012, when it was first offered by Lidl were leather
Accessories Wittchen, conquering the hearts and wallets of customers. Success
project resulted in the continuation of cooperation.
– Previous action enjoyed
the interest exceeding our expectations. That is why so much
we welcome another edition collaboration with the brand Wittchen – tells Anna Bishop,
PR manager at Lidl Poland. It also ensures that the store did not make the mistake of
the past – this time prepared to share and provide a larger number of bags
stores.
The secret of success selling premium products at Lidl
lies in their price. Wittchen leather handbags will be there to buy for 249 zł,
while the price of similar models in stores corporate brand starting at
500 zł.
Lidl in the past been put to other well-known brands, selling
Footwear brand Crocs at a price 75 zł (purchase of similar models in the company store it
expense of even 200 zł) and tablets GalaxyTab
3 10.1 for 999 zł. Every once in Lidl appear Products German
porcelain manufacturer Villeroy & amp; Boch or Spiegelau glasses. The offer
Christmas store could also hunt perfume brand Calvin Klein, DKNY and
Diesel .
Ladybug with proprietary hardware
Another discount,
that the sale of branded products sees chance for effective promotion
is the Ladybug. Discount puts on equipment. In the thicket of articles surprised
customers already had the chance to find digital cameras and PlayStation’s Sony and
even laptops Hewlett Packard . Price as usual bargain – 1199 zł, but in stores
Internet can be purchased for this equipment very similar rate. In Biedronka
also gamers, blocks or gadgets you will find something for themselves. The offer
store already appeared on the game Play-Station and Xbox for 40 zł, and the pads Lego.
According to the Bureau of
Press Jeronimo Martins Poland SA, the most famous brands products sold
are at the time offers, related to the specific occasions, such as
Christmas, Easter, Mother’s Day or Father. Then at a discount to purchase
You can for example. cosmetics company Soraya, Neutrogena and L’Oreal.
From the discount supermarket
The obvious purpose
such promotional campaigns seems to be increasing sales and gaining
new customers. But for offering well-known brands and exclusive products
cheap shops there is another treatment rebranding. Ladybug or Lidl not
longer want to be seen as a wet behind the ears discount stores, where customers are ashamed
to do the shopping. With more sophisticated offer have a chance to hit the
more demanding customers and gain the title of acclaimed supermarket chains. In
luxury brands in turn warms your image and “closer” to the average
consumer.
mishmash?
For the moment all
interested seem to enjoy selling on the shares of well-known brands in
discount stores. So far these events are sporadic and do not conflict with the idea of low-
prices. What such cooperation can bring? Do not come cheap markets for
much of their role, and they do not fill the shelves proprietary products? On
the answer to this question we will have to wait a little longer.
Berry Klonowska, Bankier.pl
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