“Austria and Germany are strategic directions of development for the coming years. We assume that Austria will achieve break even this year, or at least in the second half of the year. In Germany, we give ourselves more time. We know that the product be accepted. It is only a matter of time when we’re profitable on those markets, “- said
.
In Germany, the company has 33 stores by the end of this year, wants to have 57. In Austria, the network has 23 points.
Nowjalis reported that in the next three years it is planned developments in other markets of Western Europe.
“As long as we will not be profitable in Germany and Austria, we will not enter into other western markets,” – he said, adding that in the future the company may consider entering the Benelux countries, Denmark, Switzerland, or Great Britain.
The strategic markets for the group remain the countries of Central Europe, which is next to the Polish Republic, Slovakia and Hungary.
Management CCC estimates that the greatest potential for outside countries in the region is Romania.
“At the end of 2,017 years can there be even 100 stores compared with 33 at present. We believe in this market, we encourage franchisees to development” – said Nowjalis.
The company also expects success in Slovenia (now 6 stores), Croatia (8 stores) and Bulgaria (2 stores opened in the first quarter).
The Vice President reiterated that the priority for CCC are Russia, Turkey or Ukraine.
“Turkey is a big question mark. The only disappointment so far. We are looking at further operation of formula stores in that market, we talk about franchising, joint venture. With three of our stores only one good works” – said Nowjalis .
“I do not know if and when we are interested in investing in the Russian market, but the opening in Russia and Ukraine will happen” – he added.
Strategy CCC assumes that in the period 2015-17 is planned to open 378 stores in 11 countries in Central Europe and 122 stores in Germany and Austria. In total, the CCC network is expected to increase in this period by 268 thousand. sq. m to 560.5 thousand. sq. m. That means doubling the retail space in the years 2015-17.
At the end of 2017 the retail network of the CCC is to count 1,166 stores to 666 at the end of 2014.
“We want to double the retail space in three years. We assume that 2017 years will close with sales revenue exceeding 1 billion euros,” – said Nowjalis.
The CCC assumes that this year the area will increase net sales by approx. 90 thousand. sq m. The Company has contracted approx. 84 thousand. sq.
In the next year the CCC can introduce new accessory shops.
“This year, we will diversify the product offer, but think about the lines related accessories. We are not clothes, but for example, small fancy goods made of leather and synthetics” – said Nowjalis.
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