BARBARA OWL: Why will not he talk to me about politics?
Jacek Kurski: And what can I know about poor policy. (Laughs) I’m not a politician.
The seat of the President of TVP is a political stool. Sam you about this recently discovered.
President of the television can not be a politician. But it’s good that the president was a former politician.
Really?
People who depend on the politicians, and go independent authorities, they are much more sterowalni. They only try to powder. But much less able to cope in situations of pressure, stress the need for decision-making. I am with every major politician in Poland, except perhaps Ryszard Petru, I’m on you. I’m not afraid of pressure, coped with it hundreds of times in my life. I am a partner to the world of politics.
For Jaroslaw Kaczynski also you are a partner?
Of course not, because the president of PiS is the most powerful person in Poland. But it scares me that I can meet with criticism from any politician.
This let’s set some facts: you are the president of TVP, the former president or the acting?
I am president, I do not fell any resolution that appealed to me from the post. It has been appointed the date of the competition, and this time nothing changes.
Margaret Raczyńska, whom he drove past the door of your office, it is a dangerous rival in the contest for the president of TVP? Name friend’s house Kaczynski appeared on the market first.
Ms Raczyńska came to explain that she had nothing to do with any attempt to settle her as president on public television. She told me that her name was used without his knowledge and will. I deeply appreciate this declaration.
This can max kolonko is a serious competitor?
After reading the interview for “Wprost”, which presented his vision of TVP, reminds me of the famous quote from Leca: “Poet of this was marked by noble poverty of thought.”
Kolonko believes that the choice of the boss TVP is always set, and proposes that the President of the public television elected viewers in the text at that competition.
competition SMS-pink can also be set, because someone can create extraordinary number of indications SMS, using prepaidami from the store.
you’d have a chance in this competition?
I do not know. But such digressions do not make sense. Popularity does not translate into real support. Jacek Kuron got a little over 9 percent. votes in the presidential election in 1995. and it can not be denied was the popularity. Allegedly the most unpopular person in the country, Jaroslaw Kaczynski, turns out to be the most outstanding politician of 27 years of free Polish, which led to an unprecedented victory in the camp of good changes. Donald Trump and Hillary Clinton are the most hated figures in America, and will fight for the presidency of the country.
Lord booed audience Opole.
In Opole I could not go underground so that people do not want to do a selfie with me. Hundreds of friendly situation. Before the concert, I knew that in the middle of a militia CODE, because security guards confiscated their banners, explaining that not interfered festival of Polish song with politics. I had a choice to leave or resign. I would not be myself if I chickened out. CODE-sheep were to end, the audience was already deserted. Please check the recording, which whistled hundredth person. But the echo was great, because 30, 40 people whistling in the amphitheater gives the impression that the whole crowd is doing.
The reason I ask this popularity is not without reason. Chairman of the Media Council of the National Krzysztof Czabański accused you that instead of work hard, you’re the launches.
For the first months, not at all showed up on the vision.
a in July occurred pan on different channels up to 98 times.
the channel info, where services are every half hour – this unreliable indication. Besides, 96 per cent. Poles know who I am, so I do not have to promote. I am satisfied in this regard. But always when I have good news for the statements associated with TVP, I’ll be on the vision appeared. A satellite passed after the historical success. Euro 2016 attracted 11 million people. Perhaps if Poland did not come with a group, I would be criticized, but I had a sports intuition and courage to buy matches from Polsat. And even according to Nielsen Poles willingly they viewed the matches on TV than in Polsat. For this service the NATO summit on the whole world took place without any mishaps. BBC during World Youth Day won with Polsat and TVN. And during the Olympic Games in Rio on the 21 most popular TV programs up to 17 items belonged to TVP.
But at what cost? The head of the sport in Polsat, when you bought them license packs football, ironically: “Who is rich forbid.” Unofficially fell amount of 70 million euros.
paid less, the amount is covered by mystery. Window shopping shutting in mid-February, I had not bought a license for the game FIFA 2018-2022, it is then for four years would no longer be any large tender.
How much lost on Euro 2016?
Rarely manages to make a national team matches. This time it did not work. Firstly, we had very little time for advertising sales and Polsat had it much more. Secondly, our revenues influenced commercial fraud group (viewers aged 16-49, or, as assumed TVP, 16-59 years old – ed.). Accounting for advertising in such a group makes television loses, because we have an older audience than the competition. But they managed to cash in on the Olympics. Rights package cost 10 million euros and earned for the 60 million zł. But I do not count the cost of production relations.
Why do not you show the financial results of the company? Do you have something to hide?
Not at all. The situation is paradoxical, because we took over television in a very bad financial situation, with a fake balance. Previous management left us a budget for 2016. With revenues amounting to 1,539 billion zł and expenditure of 1.538 billion zł. The problem is that the President Janusz Daszczyński went stupid and not acknowledged that from January 1, comes into force a new law on VAT, which owatowuje expenses subscription. This increased the our expenses by 70 million zł. In addition, the forecast of the National Broadcasting Council on subscription revenues is not 407 million, as stated in the plan, but 335 million zł. On a good day predecessors have demonstrated that we have a balance, when in fact it was the growing deficit. TVP result for the first half was in positive territory – is 20 million zł, but it just situational pension. This is due to pension discount for pensioners, who pay a fee in advance for the entire year. This hill falls at the beginning of the year. The results of the proceeds paid in the second half of the year will be dramatically worse.
Member RMN Juliusz Braun says that the budget TVP has been manipulated, because it lowered the pan value of inventory in the archives of the program.
My predecessors did not buy good movies from Universal or Disney, or the other major film studios, just purchased scrap. So films that are to be amortized over a repeat.
What do you specifically mean by junk?
And even the” King Kong “, which recently walked for three hours to two. Not only that, the audience did not build, it has not allowed us to earn money for ads, because TVP not interrupt programs blocks advertising. We are on such a measure in the back by nearly 200 thousand. zł. The company therefore made the right decision to make real value of inventories of finished to the repetitions. It’s no manipulation. Braun is wrong.
It is so bad that you took a loan?
We did not credit, but we issued bonds. But after the turn. Firstly, we knew we had a budget of at least 140 million zł less on a good day, and secondly, we were waiting ambitious purchase of sports rights. So we were aware of the fact that the hole in our finances for this year will grow to over 200 million zł. And we could not charge TVP credit, because television does not have assets that can be pledged in the classic commercial loan – a building in which we are talking, moreover, is already pledged by their predecessors. But the company made spectacular, the first in the history of television bond issue, which met with warm reception market. The market did not demand of us crazy austerity programs or pledging assets, just trust our creditworthiness. I agreed to issue bonds to the amount of 300 million zł to save liquidity.
Market, or whoever?
Bank BGK the consent of the Minister of the Treasury. Functionally bonds perform a similar function to the overdraft.
When is the deadline for redemption?
We have several years . Calmly we already covered by the proceeds from the subscription. This is an exceptionally friendly and inexpensive instrument. This success, which is not praise.
How much money have you used?
20 million zł for secure payments salary in August.
TVP Proceeds from advertising fell due to declining audience ratings?
No. And I would definitely give the lie to the allegations that the alleged decline in viewership translated into reduced advertising revenue.
The alleged? Zaliczyliście in the first half decline in two times greater than the commercial competition with the Big Four.
The best evidence that the decline is not, it is the behavior of advertisers. Although the results reported by Nielsen advertising revenue is 100 percent. established plan.
How do you want to do you boast, it willingly quotes viewership Nielsen, and how something is so, Nielsen gets his head.
Even if you win, I believe that these results are so understated. The largest decline example. Was recorded in the first half of the year, when he flew on the old network schedule. TV has not changed, but changed media-narrative environment around the television. TVP has been defined as the PiS-building process. I then flew results. This means that the panel Nielsen is extremely vulnerable to this type of interpretation. It soon turned out that because of the savings and logistics is based on the absurd in Polish conditions, substitution features. Nielsen replaces viewers from the conservative province of viewers of the great cities and the edges of the same objective characteristics, such as age, education, income, number of children. It ignores while the subjective characteristics that determine just who and what to watch.
How do you know? Nielsen denies.
President of Nielsen explained everything to me in the presence of the four directors of TVP. To my question whether the panel also reflects perfectly mapped cultural characteristics, identity, political and religious, she replied: “Absolutely not, it’s unprofessional, do not ask about it.” Nonsense, because in the US Nielsen asks whether someone is a Republican or a Democrat, gay or straight. Here is the climax of error Polish Nielsen. For television viewing conditions as a serious political conflict, which translates into a conflict media – and in Poland more hate TVN Republic than PiS Platform – without mapping features of political identity corresponding to our universe, we will not have correct results. In short, it can not be a substitute for marriage from Lubartow married in Piaseczno, because the former often watch TVP and TVN probably the latter. Nielsen asked about postal codes, because we know that the majority of Polish counties not a single panel research. And what? Refusal. Answer Nielsen, that the disclosure of codes expose panel confirmed our knowledge, it is concentrated in a dozen places, and not evenly throughout the country. Nielsen is a monopoly, the research can not be verified and the company can at all unplugged. Unlike centers investigating support for political parties. Party sondażowni we have a few, is the competition and the verification of the results of the election.
Nielsen can do the audit. Besides that you will not find an ally in this dispute? For example, in Polsat, which also has viewers in the provinces. Somehow, no one else raises your charges.
Nielsen does not agree on a credible audit. The auditor must be from abroad and they must accept it. Mockery. I think Polsat found some ways to protect your interests in the area of telemetry. But of course we talk about the competition.
You can not afford to build their own panel?
announced technical dialogue and we are before finally deciding. We want to build a new consortium for telemetry, which would support the important public entities.
What?
I can not tell. But in terms of public and economic, that are interested in the study database of millions of potential customers. I will support the money way panel, because it should consist of at least 10 thousand. individuals, and not 1.6 thousand. farms. It will decide in a few weeks.
In Poland, they worked in the past two centers. But the market still use the Nielsen data. A media houses have room to maneuver, he juggled the panels to pull out of TVP as the best money.
This phenomenon is called the sweep spread between indications Nielsen and OBOP, which differed sometimes even a few percent, by media houses. They accounted for unfavorable currency for TVP and had a single cause – deliberate neglect. At the time, TVP had more than 40 percent. market share, even according to Nielsen. At this point agree on market practices, in which media houses played an TV – pay TV, using the panel Nielsen, and could gather money from advertisers using the panel OBOP – it’s downright criminal exposure of the company to the detriment of the omission. If TVP indicated a determination could defend the position OBOP. She did not, it’s macabre neglect. When I saw Juliusz Braun referring me RMN, it engulfed me laugh. Because a man who is responsible for putting OBOP and exposure TVP huge losses reaching all those years in the hundreds of millions of dollars. Just as the niewybudowanie platform TVP.
The project to create a digital platform TVP fell much earlier.
But Braun He sanctioned it. Such a symbolic scene should begin this interview: Barbara Sowa comes to the office of the President of the public television and what he sees? Kurski to yourself to see the “Turbo”, must turn NC +.
You have done an audit, followed some requests for prosecution?
They went three applications. The first concerns the purchase of an apartment belonging to TVP for half the value of the important director. We tugged apartment worth 800 thousand. zł for 400 thousand. zł. The second is a notice concerning Leasing Team. Previous management hid a legal opinion recognized authority saying that the lease is a sham and is unfavorable for Polish TV. The third report concerns a contract that you signed under off-balance sheet Braun CEO of one of television producers, ensuring that revenues for the creation of very popular series will grow by 10 percent. every year. Even if we have deflation, and prices will fall. Well let me you will tell the public interest or the interest of the company in this manifested?
Can is a very popular series, without which TVP can not do.
Very popular series also can not do without TVP. The agreement not passed on to the company’s records, the producer came to us and put a receipt on the table, completely surprising us. This illustrates debauchery oligarchy production company, with which we had to fight. But already we caught the bull by the horns and we know where the money flow. Within a few months we have reduced the production costs of many titles by 25-30 percent.
How many people are you going to slow down?
My goal is not releasing anyone. But monthly wages go 20 million zł, and the people on TV is 2.8 thousand. So the release of 300 people means savings of 11 percent. This amount does not decide about the liquidity of television, but it is wasted in a situation where we pay for nothing.
Why do anything?
There is a group of people who earn well. After years of remaining old practice of adding people to the cost estimates. It’s almost instinctive manner of several local “cooperative”: you will add me to her and I to her. Nobody verify. As you can see, the program, in which the journalist talking to the guy for 10 minutes, then it may be that at its creation on the payroll is sometimes more than 30 people. These are the obvious excesses. But I’m a man of Solidarity and my purpose is not throwing people out of work. I would never want to do.
You do not throw, merely promoted. All managers resign instead got a “promotion.”
I can admit to error. But if the error was unintentional, but someone just did not work, it is to find a man like any other place in the company, because I already know what he can do, and what not. It may not above but from the side. This promotion side. But he was kind of intentional evil, that we say goodbye.
dream Paczuski, head of the “News”, pointed out you have some evil intentional? You called her from reprimand?
No. Sometimes we interact, but on the basis of clear guidance, not a mode reprimand. Paczuska this format is a person, that itself will not allow it. Sooner gone, than allow something to impose.
Are you satisfied with the level of “News”?
How these difficult conditions in which you had to part with so many people, I’m happy. They are getting better.
article “Washington Post” about the blatant manipulation of TVP and censoring the words of Barack Obama during the NATO summit you do not hurt?
No, because I read the explanation of the US embassy that the translation of the words of Obama was correct.
truncated the beginning of Obama’s words, changing the meaning of expression. It turned out that the president gave praise our democracy, and above all expressed concern.
Every material is the selection. It seems to me that the issues that were important for Polish the visit and the NATO summit, are shown.
Do you know that the current head of the “Teleexpressu” Claudius Pobudzin is a media star social, and his name has become a synonym for manipulation? Among the journalists became widespread even saying referring to the skating: as you can jump fourfold Axl, so you can remove the double pobudzina.
Very talented journalist, loved by friends and colleagues. As he entered the editorial “Teleexpressu” for the first time, it just someone’s birthday. Pobudzin took the violin and played the birthday person “Happy Birthday.” Instantly he accepted. A positive figure.
But I’m asking about the workshop. Pobudzin promoted from the local internet television as the head of news program.
There you go, let’s watch some of his material.
famous was his material that manifestation CODE not taken place. In general, hard to do journalism news that something did not happen. And yet …
How is this different from the news that there is no “million march” PiS? Someone came up with himself that PiS wants to “march of a million” on May 3, and the “Fakty” TVN for a single room they gave material under the slogan: “The defeat of the PiS, no march million”. Symmetrical situation.
That’s what the equation to a level that we criticize?
Material Pobudzina was about demonstrations CODE, which was organized with some regularity, dogasają.
Pobudzin wiped also with the history of Polish entry into NATO Geremek, Kwasniewski and Walesa.
There were about Walesa that he proposed Comecon bis and NATO bis. Pobudzin showed the truth. We got used to the environment of the Democratic Union, and Walesa has a stamp entitled “NATO is ours.” This is not true historic. I know this issue well. The first government that was in NATO, was cabinet of Prime Minister Jan Olszewski. Walesa to the end to defend the concept of bis NATO, a military alliance that is post-Soviet countries, but not Russia. Geremek also a very long time was against NATO, but it fell on him, that on 12 March 1999. – When we entered – he was foreign minister.
Yeah, and not lifted a finger. to contribute to the accession.
He nodded, but executed the previously imposed by Bill Clinton. I was in the USA and I remember in 1996. In Detroit during the presidential campaign, Clinton announced the expansion of NATO. In this way he wanted to win the votes of immigrants from Central and Eastern Europe. Over the years, we have given ourselves believe that the EU and NATO introduced us, those of us who have moved away from them. Pobudzin shocked, because he came out to expose the lies of incorporation.
Do not miss Mr. television professionals?
Why so you think?
at the time of the tragedy in Nice and the coup in Turkey BBC completely can not handle the professional relationship.
That’s why I changed direction TAI. I did not want to accept criticism. Maybe I should not have done as president, I should not reveal correspondence with his co-worker, but I’ll show you SMS July 14, when the tragedy happened in Nice.
Kurski pulls out the phone and shows the content of SMS messages to the leadership of TAI. First he sent two minutes after midnight, the last after hours. 2 in the morning.
MEP: In Nice terrorist attack, which at least 30 of the victims, TVN24 has a special edition, au us info flies replay “Teleexpressu.”
a: not odpalimy antenna to 6 am. 10 minutes before the attack by the end of the issue, people went to their homes, is a belt.
C: Let it come back. Do not have an emergency procedure?
A: I’m trying to stick a picture of emissions. We should give the first, but will watch the few. Treat this as an exercise.
C: Special Edition. The strap is a terrible wiocha, all Western TV news give a signal from France, and in our allotments. This is a massacre! After all, it started near 23. How is it possible that there has been such a situation. Give the image of France!
A: Picture 5 minutes. Well, unfortunately, the first info after the close of the antenna. The worst time for Info.
C: Take Tadeusiak, let comments live, explains that Laifa from France.
A: the that you need to go to the director. It will take 15-20 minutes.
In short, I managed to antenna hours. 2 am. They did not give advice, it is a fact. They had no emergency procedure or a news alert. It was a disgrace, because the studio from France took off only in the chair. 1.20. Pretty good, but it was too late. And the next day, when there was a coup in Turkey, they did the opposite. They had a very good studio, but in the chair. 1 am descended from the transmission – at the climax. I demanded changes, I met with a refusal. Consequently, there is no longer the people with us. I can admit a mistake, but I draw the conclusions.
Every day you watch stations TVP until late at night?
I try to follow especially BBC.
funny to Mr. cabaret “Studio Yayo”?
Great!
After a biscuit.
Such a biscuit that until laughter. I suggested them to be called Cabaret shives or cabaret sketches Nieśmiesznych. To this his style took in quotation marks. It is very cheap program, costing symbolic money. As the price for filming weddings. A is a group of loyal fans, as evidenced by the number of hits on YouTube.
A Jan Pietrzak can you laugh? I quote: Senyszyn – “pudernica” Petru – “jerk”, voters Niesiołowski – “bores, lice and nits.” How could such jokes flew aired on the public?
Jan Pietrzak and many other comedians on TV was not for years, I feel that now are trying to relieve that period. People have a right to reduced fare in transition. After that, we expect compliance labels – although I am the last one who would like to censor artists.
In the autumn schedule lacks announced mega TVP. Where these great series history, which we conquer the world?
I want to be accountable for your programming autumn 2017. The implementation will then, hopefully, series of Adam Mickiewicz and Captain Witold Pilecki, in co-production with the BBC. It will go to 100 countries. Probably for the price of compromise scenario, but I think that good advertising and requires recourse to means of mass imagination to Western opinion could understand narration. Spring will be the female version of “Time of honor.” We are also planning two series of the soldiers cursed and the Polish version of the Turkish “Magnificent Century,” or soap opera costume showing the best years of the Republic.
It has to be an incentive to fair pay for a subscription?
that’s right.
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