The company Maspex, the owner of, among others, brands such as Tymbark, Lowicz, Lubella, Kotlin, La Festa whether Plusssz will acquire Rio Bucovina – the second largest mineral water producer in Romania. To deal fell through, they are still needed consent of the Romanian Office for Competition and Consumer Protection. This is the third acquisition Maspex Romania. Called the “Polish Nestle” company appeared in this country in 1996.
Under the agreement, a group of Wadowice Group will take over three production plants in the towns Vatra Dornei, Timisoara, Giurgiu . Rio Bucovina is one of the biggest producers of natural mineral water in Romania. According to AC Nielsen data for the period of April and May of this year, Bucovina is the second player on the Romanian water market, which includes nearly 10 percent. market.
– The water market up to now we were gone. Currently, the segment of mineral water is already 50 percent of the soft drinks segment in the country. Water consumption in Romania is still at a lower level than in other European countries, which certainly gives a perspective for further development – says Krzysztof Pawiński, CEO of Maspex Wadowice Group, quoted in a press release.
This is not a Maspex Group’s first acquisition in Romania. The Company started its business there in 1996 and it is currently the second for the company in terms of turnover and investments incurred country. In 2007, the Romanian company bought the brand Maspeksu Arnos, a leading manufacturer of pasta, and 2013 years by salatini and Capollini – the oldest trademarks in the segment of crackers and pretzels. These leaders, which include crackers and 3.1 market approx. 20 per cent. Market pretzels. Currently Maspex is well known in this country manufacturer of instant products, juices, nectars and drinks.
It is already 18 acquisition in the company’s history. Maspex outside the Polish and Romania also operates, among others, Czech Republic, Bulgaria, Slovakia, Hungary and Lithuania. In total, its products are exported to over 50 countries worldwide. In 2014 sales revenues of the group reached more than 3.3 billion zł., Of which 1/3 is a foreign sales.
| View and acquisitions, Maspex Group |
| Source: Maspex |
In 2015, it purchased the assets of the company Agros Nova, a producer of, among others, jams, ketchups, sauces and ready meals. Previously, Maspex bought the Hungarian company Plusssz Vitamin Kft – the brand owner Plusssz, sales leader sparkling vitamin preparations in Hungary.
On the acquisition of the company with Krzysztof Pawińskim, president of the Maspex Group Money.pl talking during the European Economic Congress in Katowice.
. In 2014. Group sales revenue reached over 3.3 billion zł., Of which 1/3 is a foreign sales.
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