The French are testing the concept Carrefour Bio. Maybe soon will appear also in Poland – a Virtual Russia

One of the largest retail chains in Poland for several years, testing the domestic market, the concept of shops ” bio. Maybe soon the first market in the new style will have. The French on the promotion of healthy eating is being leveled a lot of money.

Carrefour started its activity in Poland in 1997, opening its first hypermarket in the Boat. Currently, the country has more than 800 stores in the hypermarket format, supermarkets or shops, town. There is a chance that 20-year presence of the French announced will be a completely new format of activities – Carrefour Bio.

At the moment the Carrefour stores, in particular, with ecological food, are only valid in France. The first market of this type was created in 2013. At the end of 2016. the network grew by 11 consecutive points. After several years, it is clear that more and more fashion bio products, makes what can be quite a lucrative business. Hence the power of the French giant has built its business expansion plans to other European countries.

Puls Biznesu quoted Franćoisa Vincent, chief supermarkets and convenience stores Carrefour Poland, which was to declare that these holes existing formats, the network, the thought of adding in the Polish wallet new type of store, namely Bio.

while the Polish press office did not want to speak on this subject. Past marketing actions show, however, that the network strongly contributes to a healthy diet, and even teaches a lot of money. In April, Carrefour opened in Poland the second edition of national educational program of the ABC of Healthy eating. During the meeting, Robert Noceń, General Director Carrefour Poland, gave a grant from the Carrefour Foundation for this purpose of $ 134 760 euros, which is almost 600 thousand UAH. rubles.

the Website of the French Carrefour Bio is a range of products and services, but also much attention is paid to upbringing of a healthy diet. You can find there, in particular, a lot of recipes for organic dishes.

Network features a new concept of green emblem. Also the decor of the supermarkets clearly refers to the style of eco. We find there are many wooden items, baskets for waste sorting, and instead of the usual commercials of the film are the paper bags.

On the French market Carrefour is already the leader of sales of products bio. In Poland, too, until it was high competition. In addition to individual shops not large, popular in the network. None of the direct competitors in this step, haven’t decided yet. In most of the new concepts associated either with the creation of the small street stalls or in large formats for the sample of grocery store, products of premium class.

In Germany it is tested Lidl Express, which in the future can be in our yard competitor for Frogs. Small shops should combine the best features of the popular dyskontu with the ability to receive products ordered online. The shelves comprise primarily on food and goods of daily use.

in turn, Ladybug is testing some time ago, the new concept store, more like a store than cheap discount stores. In dozens of institutions introduced a whole new system with a dedicated stand meat with the support of new departments with vegetables and fruit, alcoholic beverages and piekarniami.