Tyskie and Lech beer into the hands of the Japanese. Breweries in Poland assumes the Asahi – Election.biz

If the deal goes through, it will be the largest ever investment by Japanese brewery. Tuesday’s economic journal Nikkei reported that the Asahi group, whose roots date back to 1889 for the equivalent of approx. a 7.3 billion Euro buys the package from the Belgian Anheuser-Busch InBev a few beer companies from Central and Eastern Europe. Official confirmation of the deal is expected today.

In the Japanese stable will get brands such as Pilsner Urquell, Tyskie, Asshole, Slovak Topvar, Dreher Hungarian, or Romanian Ursus.

the Deal is a result of the provisions of the European Commission, which agreed to a Belgian brewery bought a group SABMiller (it belonged to the Company Piwowarska, brand owner Lech and Tyskie), if the sale of a significant part of European business in the South African company. Earlier, the Japanese Asahi bought from SABMillera brand Peroni or Grolsch for 2.6 billion euros.

- we Want to be a global player in the beer market and focus on selling brands, which are among the strongest in their markets – has announced a concern, incidentally, the completion of a previous transaction.

the market was the assumption that by purchasing the Polish Breweries is interested, is also our concern grocery – Maspex from Wadowice.

Expert: there will be news

- Asahi is a company, which is still absent in Europe, and who decided to pay a high price for the acquired assets, says St. Gregory Łaptaś, Director in the section of the consulting business of PwC.

In my opinion, good for consumers that Breweries with a long tradition such as Tyskie, Kozel, or Pilsner Urquell was bought by investor and financial only in the beer industry. The owner, who is also the brewery in this case is better because the investor financial need to a rapid increase in the profitability of the company, to sell it at a profit, for example, already after five years after the transaction. Points of view of industry, an investor is not years, but decades, says St. Gregory Łoptaś.

- So we can expect that the industry investor will not make deep spending cuts, layoffs, no money changers, for example, packaging for cheaper. You can expect that brand will doinwestowana, well-maintained, there is a lot of innovation, maybe new brands. Consumers love new items, and you can expect new products, he adds.

the far East to the Polish regiments

In 2015. Anheuser-Busch InBev announced that the deal is worth $ 100 billion, wants to take SABMillera. After completion of the merger formed a global giant, which gets nearly half the profits from the beer industry in the world.

the Asahi Brewery was founded in 1889. through Komakichi Toriiego, whose ambition was weighing “the present of Japanese beer.” Today it is the leader of the Japanese market, which owns Breweries in Russia (Baltic sea) or in the Czech Republic (Staropramen), and several Breweries in China.

this Means that countries from the Far East it will strengthen its presence on the Polish market of food industry. In 2010. Japanese-Korean Lotte group was the owner of Wedel.

in turn, in 2013. Chinese concern for the Supply of International Holdings was the owner of Polish brands Krakus, Morliny whether Berlinki.

the Changes imperceptible to consumers, although in the case of Wedel led to a real wysypem new products.