About protecting your portfolio to keep in mind in the planning stage exit Photo: Glow Images / East News
The cost of purchase of foreign trips fall. According to the analysis carried out at the beginning of this year the average price stays beginning in the first week of August 2016. Is lower than the current in the corresponding period of 2015. 61 zł.
– But, as you might guess, the lowest average prices were recorded at the direction perceived as less safe. Considering only destinations Egyptian, Turkish, Tunisian or Moroccan we see even greater decline – it amounted to 111 zł – says economist expert. Strategy and risk management in business enterprises Dr. Peter Bober, president WFY Group.
such data is not surprising, because a few seasons ago the office, whose offer was based on the product in north Africa, stopped breathing. Those who quickly responded and expanded its portfolio with additional directions, managed to emerge from the crisis unscathed, and even and profitably.
– In the upcoming season will win the ones that skillfully adapt to the situation and focus the direction is not only attractive prices, but also deemed to be safe and secure. Already in 2015. Tour operators recorded the increases to such destinations as Greece, Spain, Bulgaria and the Balkans, which will further gain in that it is organized to them as cheaper bus transport – predicts Bober.
Trend change
the trend of diversification can also be seen at the biggest players on the market. According to data from Coral Travel Holidays Vizier clearly decreases the current share of Turkey in their portfolio – last year this direction accounted for more than 50 percent. offers, and now 38-40 percent. Growing, the share of countries such as Greece, Spain and Bulgaria. According to Rainbow Tours SA one of the most popular destinations among our compatriots are now the Canary Islands, but in terms of business profitability tour sales fall most exotic directions. The hit of the winter 2015/2016 proved to Cuba, which was chosen over seven thousand customers. Very good sales was also achieved in other fields exotic, such as Thailand, Vietnam and Mexico.
– This destinations that are sure will develop dynamically in the domestic tourism. More and more people think because of the holidays globally, not closing only on Europe, while planning a trip to distant countries, rarely decide to self-organization – adds Dr. Peter Bober.
Himself, but Office
more and more travel agencies currently expanding its services not only about new trends, but also about the mechanisms allowing customers to self-packaging of departure and a separate booking for the flight, transfer, additional tours or hotel. It is true that according to estimates by the person who decides on a standalone mix, manages to save up to 15 percent. the cost, but the office can not fail to notice that many of them tourists leaving appreciates that kind of autonomy. Therefore, tour operators choose to now create a variety of hybrid innovation and products and new mechanisms for purchase and booking.
– For now we can include them as true rather the category of improvements to niche consumers. Travel Agents well will be aware of the fact that there was also a significant expansion in the formula of “peer-to-peer,” or through portals such as, for example, Airbnb, but these intermediaries a new type of competition is mainly for small and medium-sized enterprises. Therefore, I think it will be important to continue to grow the prestige of popular brands, not only among the accommodation facilities, but also the organizers of tourist events. This is a challenge for hotels independent and smaller tour operators, because the more conservative customers continue to buy and will buy largely “brand” and the popular name of the organizer, because it reminds them of the confidence and trust – explains Bober from WFY Group.
they’re coming changes
Although each tour operator, both the smaller and larger, is obliged now to have compulsory insurance, but some of them buys too small guarantees, which lowered on such as their income.
– After the bankruptcy turns out then, unfortunately, that the claims of customers exceed them. Provisions which guarantee the right today to tourists that they will return home as in the case of the organizer’s insolvency is the marshal of the province or indicated by him entity is required to pay an advance to cover the costs of return customers. However, in this case, the participants usually leave can no longer count on a refund of amounts paid in full, although under EU law should get it – says Dr. Peter Bober. – Therefore, the Ministry of Sport and Tourism wants to introduce additional security in the form of the Tourist Guarantee Fund, which will improve the situation of clients of travel agents. It will be secured their claims, but it should also be a big burden for the tour operator and will be determined each time the destination of a tourist event – he added.
Perhaps these changes will be introduced later this year and will include already part of the trips in summer 2016.
press release, Celebrating
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