Polish food sales are growing in China – meats, pastas … – Modern Company

Polish food sales are growing in China – meats, pastas … – Modern Company

– Together with a Chinese partner [LongMarch Partners - ed.] We have a project that uses the dynamic growth of imported food sales in the channel e-commerce. In Poland, in this way is sold 0.2 percent. food in China – 20 percent. We relied on the concept of creating a platform Virtual Pavilion of the Polish Food (VPF) – Business Newseria agency says Dariusz Earth, President Sonall Consulting.

VPF will begin in the third and fourth quarter. This year. Thanks to the presence on two platforms – JD.com and Taobao.com – reach up to approx. 300 million Chinese consumers. The project will not only help increase sales of Polish food, but also will be a good possibility of promotion. This is important as it highlights how Earth, sales of e-commerce in China is growing rapidly, approx. 50 percent. per year. Therefore, initially to VPF to be invited to the company with great potential.

– The most important feature of the project is that the products Polish producer will be addressed directly to the Chinese consumer and not an importer, distributor and retailer, which is a free zone, which can be reached, will be received by the Chinese logistics systems platforms – says the president Sonall Consulting.

Initially expressed interest in several Polish producers, but ultimately a place on the platform can find much more, because approx. 50 companies. For companies it is a good chance, especially since for most small and medium-sized enterprises separate entrance on the Chinese market is the high cost virtually impossible.

 

Earth emphasizes that partners are counting on support from the state, approx. 15 million zł. This will reduce the cost of joining the virtual pavilion for Polish companies with 100 to approx. 25 thousand. zł. Polish help support platform to compete with others, which begin in China business.

– Our platform is one of four that install themselves on Chinese portals. Apart from us, New Zealand, France and Canada have already begun the work, so that you race with them. These countries were given large government support, we will also count on not count – says Dariusz Earth.

The Polish food is likely to Chinese interest gain. Enriching themselves middle class eager to buy foreign food products, particularly from Europe, which are much better quality than the home.

– They are looking for Polish sausage and pasta, as well sell Polish sweets. After three years of operation, one of the Polish producers of chocolate sold for 50 billion dollars, and started from 0.5 million. It shows the sales growth and the increasing demand of the middle class – emphasizes Earth.

                     

                                      newseria.pl