There are so count on promotional prices for the most popular in this feast of flowers, sweetness and perfume. It is estimated that for gifts and celebration of love Poles can spend as much as 1.5 billion zł. Treasury only VAT will earn approx. 170 million zł.
The study SW Research shows that 38.4 per cent. women and 41.6 per cent. men intend to spend on Valentine’s Day from 51 to 100 zł. The 15.8 percent. and 21.5 percent of women. men want to spend more, and almost every fourth person examined, but plans to celebrate this holiday, I want to spend less than 50 zł.
– Businesses use this moment to sowitego earnings. Raise the price of flowers, books and offer many attractive offers combined. In essence, a growing interest in flowers. Florists are even several fold increase in sales. Also gain hotels, catering and erotic industry – estimated Tomasz Wojtasiewicz the School of Banking in Wroclaw. – Studies show that two thirds of Poles are buying a gift for your loved ones, and the average price is 67 zł. If you would welcome such an assumption, that we spend on Valentine’s 1.5 billion zł.
This means that in one day treasury can earn approx. 170 million zł.
Although many Poles celebrating Valentine’s Day, most do it very reverently. Likely to choose domestic and spend an evening in the company of a loved one. If you decide to exit, it is mostly theater, cinema or restaurant. Increasingly lovers also choose some trips, for example, a relaxing spa.
Valentine’s gifts are not too expensive
Valentine’s Day gifts and surprises are not too expensive, but buying them, the Poles are trying to meet the needs of your loved one, of course, with varying degrees of success.
– women expect from men mainly flowers, jewelry, cosmetics and perfumes, the next point to the book or album – says the agency Business information Agnieszka Morawiak Newseria of School of Banking in Wroclaw. – I actually gentlemen such gifts give his beloved, even from each other smuggling candy. In contrast, the tastes of Polish women hitting partners goes far worse. Gentlemen, first of all would like to receive electronic accessories or gadgets car. While women focus on perfumes, sweets, books and records.
While the early 90s valentine regarded the 30 percent. Poles, now there are two times more. They know that this is not a religious holiday, but do not treat it as a commercial bank holidays.
– Poles usually spend Valentine’s Day at home – Agnieszka Morawiak notes. – Shopping Valentine’s Day we primarily in traditional stores, and rarely on the network. Rather, we’re going to the big shopping malls, where there is a greater selection of gifts and various discount prices that enticed us.
Marketers are doing what they can to take advantage of this festival business. The more so as it falls on the January slowdown in trade. What’s more, to celebrate trying to persuade the singles.
– In Poland there are about 5-6 million of these people. Antywalentynki celebrated are louder and have more and more followers. For example, a date with yourself, or spend a day on the pleasures and meet other singles, eg. Speed dating – Morawiak says.
Newseria, bless
No comments:
Post a Comment