In Poland for 70 percent. discounters say it’s Ladybugs – Polish Radio

LadybugPhoto: Mat. press release

this Means that for the first time in many years, the participation of Ladybugs in the growth of the total number of discounters was lower than 50% – should the forecast Market Side.

however, it Should be noted that the Ladybug has already reached a very high degree of saturation with its stores, and about 2 years focus on sales growth generated by the proposal, not the development of the network. Hence the very high dynamics of the LFL, which, according to preliminary data, in 2016 amounted to 9.5% (total growth of sales in Euro amounted to 10.8%).

At the end of 2016 Aldi in 118 stores, Ladybug – 2 722, Lidl – 607, and network 362 Net basis.

growth Dynamics of number of discounters made in Poland in 2016 3.1%. This is slightly more than in 2015, but significantly less than in previous years. In 2010 in Poland arrived 12.1%. discount note, in 2011 – 12.8%, in 2012, a 13.2 per cent., 2013 – 11,7%, in 2014 – 9%. in 2015, 2.8 per cent. and in 2016 – 3.1 percent.

Currently, more than 70% of the discount stores Ladybug

this is Not a typical situation for the development of this format in other European countries where the second player in the market, as a rule, not less than half the number of stores leader, and often is a state of equilibrium.

In Polish conditions, it would mean the existence of a competitor with no less 1.361 (half the size of the network Ladybug), i.e. more than 2 times more than in Lidl. Although such a growth rate, competitors can only dream of, according to our forecasts for several years, the Polish market can accommodate approximately 5 thousand discounters. Therefore, it is still something to be overcome in the coming years, – says Evgeny Bartmiński, President of the Market Side.