Ladybug in Poland until 2722 stores is more than 70 percent. discounters is celebrated in our country. The main competitor of the network Lidl – 607 stores, Net 362, and Aldi 118. In the coming years, the dominance of Ladybugs is under control – or so the experts say Haitong Bank, which estimated that by 2020 will reach 19 percent. the market.
the Result would have been even better if not for the previous year in which the company had to close 28 beds, and she had problems opening a new one. This year Ladybug is going to make up for lost time. Analysts predict that the company will open up to 117 stores. This will allow Biedronce to increase the area of sales. 4 percent. – said on the portal dlahandlu.pl
Experts believe that in the years 2018-2019 Ladybug will open 80 stores a year. Incidentally, due to the fact that its market share will rise to 19 percent. with 17.3 percent. in 2015. But the real competition is Lidl – is not going to surrender. According to experts of the Bank Haitong German discount store is of value to Polish consumers for good value and quality. Lidl do not spend money on advertising and in this region has a ladybug on his head. Campaign German dyskontu are very effective. Advertising with the participation of chefs (Brodnickiego and Okrasy built on the success of the image of Lidl in the category of fresh products and campaigns themed tastes of the world attract crowds of customers, recalls dlahandlu.pl.
we Can assume that building on this success, to 2020, sales of Lidl will grow at the same pace that sell Ladybugs, which will allow increasing the share of Lidl in the market at 7.3 percent. in 2020 (from 5.8 percent. in 2015) – Haitong analysts predict the Bank.
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