January 3, Wawel scored a dramatic entrance into the stock market. Its shares have fallen more than 10 percent. after the company said that this year expects a decline in sales, as there can be a limitation or termination of cooperation with “key partner”. Wawel castle in the exchange message also wrote that the partner’s share of total sales is about 25%. and then it became clear that we are talking about a Ladybird.
If in fact the Portuguese network refused to sell confectionery products from Krakow, Wawel castle will lose the recipient which gives him about 150 million UAH of income.
Read more: the Past year has been for ladybirds in Poland for foodies. Earns-over-the Vistula, more and more
Difficult conversations are the norm here.
Complex negotiations between retailers and manufacturers are not, however, something new – as a rule, new contracts signed for a year and when it comes to very heated conversations. Network want wytargować the lowest price deliveries, work in conditions of tough competition and deflation is a problem for them. Wanting to increase their margins, you need to write with pressure, so that more and more manufacturers. And the more goods they get, the stronger their position assessment.
with the Portuguese Jeronimo Martins, the company is the owner of Ladybugs, it is hard players. Known, for example, the history of the industry, what, when, for example, 1 April 2015, the EU lifted quotas on production of milk, a few days, then on the tables of heads of dairy cooperatives, working together with the largest network of discount stores note, there was a sacred Ladybugs with a proposal to reduce prices by 15 percent. It is therefore not surprising that conversations with Wawelem was difficult.
Wawel castle are also not accepted in the industry as the company put it mildly, very spolegliwa. Too strongly speak. And Cricket much erased not the first time. Very tough negotiations over a year ago. The Wawel hill has announced that in October 2015, and this has caused strong fluctuations on the stock exchange.
Read more: Ladybug bistro. Network launches test of the restaurant. We know the place,
a Compromise solution
fortunately for lovers of sweets Wawel latest the talks ended with the compromise. All the details certainly do not know, but from Monday the message of the Krakow company, and the second of the Portuguese we know only that our cooperation will continue.
About the tough negotiations with Carlsberg logos to inform Radio ZET. After publishing an article on this subject on the social network station Portuguese network released a statement. She wrote in it that the Wawel candy are still available in stores. Simultaneously, we conduct the tendering process for the supply of products of its own brands in the same category, we produce custom network, Ladybug, – reads the statement of the Portuguese.
What does it mean? Yes, so much so that on the shelves of Ladybugs we find in the near future and other sweets, resembling those of which we know, Wawel castle, but custom Portuguese network.
Text taken from the blog “Subjectively about the stock market and the economy.”
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