Thursday, May 5, 2016

The big refurbishment in Black Red White – Puls Biznesu

2 billion zł turnover, dozens of showrooms and factories and big profits – such was the situation of the Black Red White (BRW), the largest Polish producer of furniture, a few years ago. Idyll ended in 2010., And the company fell into stagnation.

Family Chmielów, the owner of the furniture giant, scalp hair is not tore, because stagnation still meant profits and good financial condition, but she wanted something more – the return fast growth path. For this, however, it needs support from the outside. Mission received Arkadiusz Jarocki, president of Euro style, the famous Gdansk developer who several years of friendship with the owners of BRW – passed from the supervisory board to the board.

– always intrigued me, that is a company for several years leader market, which each year is better than the last, and this at a time when other companies in the industry are in trouble. I wanted to see it from the inside – says Arkadiusz Jarocki, vice president of Black Red White.

In February 2015,. The decision was made about the need for changes in the government – after several months of analysis in August canceled the board and began to recruit new team. In August, she joined him Rafał Wyszomierski, a finance specialist, a former member of the Management Board of TVN and Legia Warsaw and Anna Pilawa-Sąsiadek responsible for operational issues, previously linked to, among others, GE and Bank BPH. In February of 2016. He came to the board Katarzyna Warzecha, bringing the experience of the FMCG market, including XL Energy Drink – launched the brand in many overseas markets, previously head of marketing and development director of new business in the regional structures of Avon cosmetics. He is the last to join the board as president Filip Wojciechowski, until recently president of PKP PLK, previously linked to, among others, PKO TFI. In March this year, was adopted a new strategy BRW.

– At the end of 2019. We have to be a company twice, which have nearly 4 billion zł turnover. It’s very ambitious, but realistic goal. For 20 years, MDBs have won the market and to perfection dopracowało sphere of production, has a great team and technology. In many other sales and marketing, which largely resulted from the fact that over the years, such was the demand on the market, that there were no problems with the sale. Now this is a key challenge – says Filip Wojciechowski.

full article in Puls Biznesu or online Puls Biznesu Premium.

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