PMR: the pay-TV market in Poland will lose about 1% per year in value – Wyborcza.biz

Warsaw, 25/05/2016 (ISBnews) – The most likely scenario for the pay-TV market in Poland is a further decline in the market, both in terms of quantity and value – about 1%, PMR forecasts. The number of pay-TV subscribers in total in 2015., As in the previous year, fluctuating around 11 million, while the market value was approx. 6 billion zł and was slightly lower than a year earlier, according to the report, “The market for pay TV in Poland 2016″.
“the market for pay-TV market in Poland is fully mature. in the light of PMR estimates, published in the pages of the report ‘pay-TV market in Poland 2016. market analysis and development forecasts for the years 2016 to 2021′, the penetration of these services per households (with at least one person aged 16-74) oscillates around 75% “- says the communication on the report.
In that report, PMR indicates the current trend of the market balance in the area of ​​pay-TV in Poland. According to the data contained therein, the number of pay-TV subscribers in total in 2015., As in the previous year, fluctuating around 11 million, while the market value was approx. 6 billion zł and was slightly lower than a year earlier, also reported.
“Both in terms of value and quantity of pay television services in Poland are dominated by digital satellite platforms – and the two main players, namely the Group of Cyfrowy Polsat and platform nc + – which control about half of the domestic market. in recent years, stabilized them their position, losing an average of approx. 1% of its base in the year. For comparison, in 2013 the decline was 8% “- said in a statement.
latest PMR forecasts for the years 2016-2021 assume a continuation of the trends visible in the market recently. Most likely – according to analysts – scenario is a further decline in the market, but the annual average rate of change, both in terms of quantity and value will hover around 1%, which in the context of changes in the market should be read as a stable situation for the existing market participants. Digital satellite platforms will continue to be the largest in terms of number of users and the value segment of the pay TV market in Poland, is also provided.
(ISBnews)