Polish Business Insider is primarily a business portal. The service will include both information on macroeconomic indicators and market trends, and comments to help understand how these phenomena affect the company and the consumer.
Polish, but open to the world
Here is that website were timely and accurate information, take care of a team of thirteen experienced journalists, which will lead Łukasz Grass – television and radio journalist with experience in such reactions as TVN24 TOK FM and Discovery Channel. Business Insider Polish team will work with the editorial issuing local versions of the site in the US, UK, Germany, Australia and Asia.
Business Insider Poland intends to maintain a modern style and identity of the original global – service refers to the American edition, but in the area of interest of journalists are also topics Polish. The portal will publish local information, interesting for the Polish reader and not available on other websites.
Readers Service businessinsider.com.pl will have quick access to selected content published on the portal in the US – about half of the Polish edition of the materials will be adapted from the American version; they will be complemented by important from the national point of view, comments and information.
Editor-in-chief of the Polish Business Insider explains, the ambition of the website is to inform about the most important events, clarification of new trends and describe the effects of the changing decision to do business in the country. Journalists want to move topics related to everything that affects the way in which Poland carries out its economic interests. “We expect that the profile of our readers will be very wide – from founding start-ups, to the CEOs of all sizes who want to better understand how to create a true business value” – betrays Grass.
Business Insider Poland targets the needs of readers
Editorial intends particularly carefully watch the perspective industries and technologies, as well as innovation leaders, who in their business activities combine a creative approach with courage in action.
“we believe that the Polish market there is a free space, which can effectively fill fully digital brand communicates in the language of the current and future business leaders. Business Insider is known worldwide for its unique approach to presenting different points of view on this kind of innovation and creativity of the business, which is highly appreciated in Poland “- argues the director of the Group’s operating Onet-RAS Polish Jovan Protic.
License issuing Polish version of the Business Insider late last year acquired Grupa Onet.pl, which is part of a group Ringier Axel Spriner Media AG. this was the result of the finalization of the acquisition of Business Insider, Inc. by the company Axel Springer.
Business Insider, Inc. He is the publisher of Business Insider, Tech Insider, and nine international edition of Business Insider. Launched in 2007, Business Insider is the largest portal of information and business in the US and one of the fastest growing brands in the world of information. According to Google Analytics web portal Business Insider reaches a total of up to 94 million unique users per month.
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