Dietary supplements invaded Poland. Manufacturers rubbing their hands – BBC

Colorful pills available for purchase without a prescription at any pharmacy, and even in supermarkets. They have help for everything, including the gain, the beauty, sleep, immunity and sedation, memory and concentration, and imagination knows no bounds manufacturers.

Experts suggest that dietary supplements are not only readily available but affordable – research company PMR shows that the average price of a pack is about 16 zł. Their popularity is conducive to growing attention to the Poles of health and beauty, combined with an aging population.

The survey IR Center shows that last year 70 percent. Polish Internet users took supplements, and among people 24 years and above 64 years of age was over 84 percent.

The log indicates that the outlook for the industry for the coming years are good, although a small negative impact may have administrative restrictions, led by rigidities in advertising supplements.

PMR predicts that by 2021 the value of the market will grow to 5.4 billion zł. Year to grow by 7 percent. Few industries in Poland could boast similar dynamics.