American clothing giant will enter the Polish market. Brand Forever 21 is known primarily overseas. As reported pb.pl, the first stores under this name are to appear in Poland in 2017.
According to the first information portal premises to be open in two years. Brand promises because the offensive in Europe. The owners want to open 50 stores m. Al. in countries such as France, Germany, Portugal, Italy, the Netherlands, the Czech Republic and just Poland.
Until now in stores Forever 21 could buy primarily in the United States. The brand has opened 489 stores there. The second largest market is Canada (37 units), and the third Japan (19 stores). Forever 21 is also popular in the less expected corners of the world. Its stores has, among others, n the island of Guam, in Bahrain, Lebanon, El Salvador, Panama and Oman.
– Forever 21 is the clothing giant, so even for such brands as Reserved may prove to be formidable competitors. On the other hand, the Polish market is very competitive, and the best shopping locations are usually occupied – says Beata quoted by pb.pl Kokeli with CBRE, or company renting space in shopping malls.
The hallmark Forever 21 are first all reasonable prices. Most of the goods are produced in China, but are distinguished by good quality. The American giant is one of the largest in the industry in the world. In 2013 and 2014 he wrote respectively 3.7 and 3.8 billion dollars turnover. For comparison, the LPP, which in Poland owns such brands as Reserved, Mohito, Cropp Sinsay whether, in 2014, earned a little over 4.5 billion … dollars.
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