In 2015, the sale of lotteries increased by 2 percent. It is much less dynamic than in previous years, mainly due to weaker sales in Asia Pacific. The fastest growth, because 20 per cent., Reported South America.
In Europe, the lottery market grew by less than 2 per cent., But the Polish lottery against this background looks very good – Totalizator Sportowy reported a 18-percent. increase in sales.
– According to the World Lottery Association, which is the World Lotteries Association and a leading magazine lottery” La Fleur’s “last year, sales increased in the lottery by only 2 percent. However, we are talking about the amount of 291 billion dollars. Worldwide sales – says the agency Newseria Business Ewa Ulicza, Director. Marketing IGT Poland (formerly GTECH).
In 2013, the global market grew by 5 per cent., and in 2014 – by 10 percent. year-on-year.
The slowdown in growth is due to weaker lottery results in Asia and the Pacific, which has so far been the driving force of the global lottery market. The decrease in sales was there last year, 1.6 percent. mainly due to the Chinese lottery, which so far over the years recorded a record turnover.
– In the last year, did the best lotteries in South America, achieving a growth of 20 percent. The leading lottery, which has achieved the highest score (25 per cent. Increase), was the Argentinean lottery. But keep in mind that these are not fully developed markets. They are still able to pull sales results, eg. By introducing new products and technologies lottery that mature markets (eg. In Europe and North America), long ago introduced and they reached there already a certain level of saturation players – says Ewa Ulicza.
Lotteries African reported a 3-percent. growth. As emphasized by the representatives of IGT Poland, are emerging markets and successfully implementing new products and technologies. At the beginning of the year, the company has provided a new IT system for selling lottery Ithuba in South Africa.
Among the mature markets led by North America. 2015 years ended 8 percent. increase in sales. This is a significant reflection, because in 2014 the increase was only 0.5 percent. The improvement was influenced by the dynamics of recovery in the US economy. In Europe, after poor results in previous years, in 2015 the growth was at a level not exceeding 2 percent.
– should be regarded as a success, although it is not a perfect result. It stems from the fact that both GDP growth and the general economic situation in Europe was not sensational – says the director. Marketing IGT Poland. – Against this background stands out far and leads the rankings lottery Poland – Totalizator Sportowy achieved a score of 18 percent. growth. In addition, sales reached a record result – 5 billion zł.
As explained Ewa Ulicza, lottery market is rather stable and any changes in it occur relatively slowly. More and more visible, however, is the trend of consolidation of certain services and outsourcing transaction lottery to outside companies.
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