Thursday, June 2, 2016

KPMG: Sale of the printing industry increased by 7% y / y to 13.9 billion zł in 2015. – Onet.pl

“A survey conducted among printing companies shows that companies positively assess the overall situation in the industry. The number of entities satisfied with their situation grows in direct proportion to the size of companies. Among companies medium and large percentage of enterprises assessing positively their own situation on the market increased to levels not seen in any of the previous edition of the survey – up to 80%, an increase of 11 percentage points compared with the last survey, “- said in a statement.

the least inclined to good ratings are micro-enterprises, of which only 38% believe that the situation is very good or good. Among small businesses own situation appreciates 57%, is also provided.

“The most important advantages of Polish printing industry is the availability of paper, access to know-how and modern technology and qualified managers. most commonly cited weakness remains the margins, as well as differences in the cost – of materials and the purchase of equipment, the cost of labor, “- said partner in the tax department of KPMG Jacek Bajger, quoted in the release.

Thanks to the high quality services and products and relatively low labor costs, Polish Printing companies successfully compete both in the EU and beyond. With export opportunities primarily benefit medium and large – in this group, only 15% of companies focused exclusively on the domestic market, moreover, this figure still falls, is also given.

“Printing Companies exporting their goods or services were asked to identify up to three countries to which they address their offer. the most frequently mentioned by respondents direction of exports remain – just like last year’s survey – Germany. Collaborate with our western neighbor was declared by 52% of respondents printing companies. This was followed by the United Kingdom, France and the Czech Republic “- said the Chancellor Polish Brotherhood of Gutenberg Jacek Kuśmierczyk, also quoted in the release.

As many as 44% of the surveyed companies believe that in the near future will increase the level of sales in the printing industry. Nearly half of the respondents however believe that this rate will be unchanged. The biggest optimists are medium-sized and large companies – 70% of them believe that in 2016 the value of sales will rise, given also.

“Increasing the potential of companies in the competitive printing market forces companies to plan short- and medium-term development strategy. the surveyed companies intend to primarily increase the efficiency of its activities, enrich the offer and seek new suppliers. companies usually want to invest in the purchase of new machines and equipment – it is a priority for every fourth enterprise “- summed Jacek Bajger with KPMG.

” market printing and printed packaging in Poland “is the sixth edition of the report presenting an analysis of the printing market in Poland. The publication was created in cooperation KPMG in Poland, the Polish Brotherhood of Gutenberg Knights. The analysis is based on 247 interviews conducted among managers of Polish companies in printing.

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