“The purpose of refreshing the brand image and simplify the name to identify better the company by the market and adapt to the standards in today’s globalized world” – said the company. PERN stressed that it is one of the last players of the national petroleum sector, which has decided to modify the numbering more than 50 years, the name of the company.
Rename PERN will mean that it will disappear of its existing part, or the word “Friendship”. “The abbreviated name will disappear also a graphic resembling a fitting pipeline” – said the company.
PERN said that even in 2016. Successively, all the base stations and the company will gain a new logo and a refreshed visual identity. The revised materials will also be informing about the offer. “Simple and clear concept will refer to commonly recognizable names in the oil industry, taking into account the requirements of today’s market”, – stressed PERN.
According to the company, the way the changes in its name and logo will be “minimum cost of rebranding increasing the the effectiveness of marketing activities. ” “Later this year, will also organize a visual identification in all the group’s capital PERN” – announced the company.
PERN is a wholly-owned Treasury strategy for the Polish energy security. Crowds oil pipeline “Druzhba” from Russia – approx. 50 million tonnes a year – to domestic refineries PKN Orlen and Grupa Lotos, as well as two refineries in Germany: PCK Schwedt and Mider Spergau. In Poland, the company manages a network of over 2.6 thousand. km oil pipelines and fuel storage and databases with a total capacity of approx. 3.2 million cubic meters.
The group PERN be five subsidiaries with the participation of the majority: OLPP, Diagnostic Centre Piping and Instrumentation, Siarkopol, Petromor and Naftoport.
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